Type Tours Poster Evaluation

Visual Communication

Personally I feel as though the visual communications of my final design meets the needs of the brief as my poster successfully uses and advertises typography in the imagery of my poster and the main headline. My poster advertises the De La Warr Pavilion by manipulating the logo of the contemporary art gallery into the spiral staircase which is located inside the art gallery. The reason I advertised this contemporary art gallery is because it is an extremely icon building for the small seaside town of Bexhill and so will attract artists/ designers as it contains a large amount of amazing typography and unique artistic designs.

I feel as though the main strengths of visual communication used within my product is that I am informing the audience to stay aware of type as it is anywhere and everywhere. The way I did this was by manipulating a regular image and photoshopping text into the image in the least normal places to find forms of type. The reason I wanted to convey this message is because we as humans have become more and more desensitised to type over time as it has become more and more common, and so we don’t realise how important type is in our day to day lives.

In my opinion I could’ve improved my poster by using more photographs of typography around Bexhill in order to show the amount of type that is present in our everyday lives. I feel this would’ve been a alternative way to convey my original message by informing the audience to be more aware of type as there is so much of it around us, if I were to have used my original thought and this thought together I feel my visual message would’ve been strengthened.

In order to ensure my poster was unable to be mis-read/ mis-interpreted I ensured that I researched plenty of seaside posters advertising towns and typography and I had a clear understanding of their visual messages and so this would prevent me from making a mistake. Although I broke the main generic convention of these posters being the main image was typically a large landscape image which was painted or drawn, I still used some of the conventions such as the large headline and clear serif text to make it easy for the audience to easy and understand. Therefore by researching into the subject area I prevented my final poster to be mis-read or mis-interpreted.

Finally I personally believe I could improve my design of my poster by using a different image as I feel the image I used is a bit ‘enclosed’ so I feel after reflecting on my research I should’ve used a large image of the landscape at Bexhill like the posters from my research blog post. To develop my poster further I would use more small photographs of type at the bottom of the poster in order to promote the fact there are so many forms of typography in such a small space and that is why artists and designers should visit Bexhill.

Reflection of own working practices

Reflecting on my progression of this brief I believe that I was extremely good at time keeping in regards to the research and final product itself as I was always productive in spare time we had in class and at home. However I found it a challenge to blog everyday in order to stay up to date with the progress of my product and research of the topic, therefore I’ve realised that I must keep my blog regularly updated with work progress as it will keep me organised.

I personally feel that I was able to strongly analyse the brief given to us as I have included all the vital information that was required by the client, such as size of file, orientation, messaged conveyed, information to appear on poster and the use of my own imagery. Although I feel I should’ve used a different image to show the location of Bexhill slightly differently I still strongly feel that I have successfully advertised typography and promoted an iconic building (De La Warr Pavilion) which will attract artistic and designers to Bexhill.

I feel that my research was strong as I undertook both primary and secondary research. Primary research that I conducted was photographs and typography that I found in Bexhill and at De La Warr Pavilion contemporary art gallery. I also conducted secondary research which was with help from the internet by searching for typographic posters from small seaside towns which I analysed on one of my other blog posts. However I feel I could’ve conducted more secondary research as I decided to slightly break the generic conventions I found from my research so I should’ve researched alternative posters (not just seaside town posters) in order to gain a wider understand of typographic posters and to have more ideas/ inspirations. However from the research I did conduct I understand that using one main primary image is the way forward as it removes the possibility for the audience to become distracted from the visual message I am trying to convey.

At the beginning of the project I experimented with multiple different images in order to see which image I wanted to use and how I wanted to portray each image. I used photoshop to manipulate these images and after reviewing each possibility I realised that I needed to use the photographs that I took portrait as the photographs I took landscape were not possible to implement into my poster as the design I was trying to achieve was suited best to a portrait image. I feel that the use of experimentation was extremely beneficial as I was easily able to make adjustments and it allowed me to have more ideas, therefore being more creative.

I enjoyed every aspect of this project, however, of course there are some areas I preferred more than others. I thoroughly enjoyed the production stage of the project and the trip to Bexhill – taking photographs of typography as it allowed me to re-sensitise myself to type. I didn’t enjoy the initial design process as much as the rest as I found it difficult to choose which idea I was going to go through with and which image(s) I was going to use – this is purely because I had so many ideas, which is a good thing!

I worked my most efficiently in my spare time and lessons at University as I was able to talk to my classmates in order to ask for their opinions on my initial ideas and progress. I feel as though being able to talk to others when designing your product is very beneficial as they can give you ideas and constructive criticism which will in the long run improve your final product. To ensure I will work well at all times must ensure I am listening to music and I am in the right frame of mind, I must not have any distractions nearby.

I feel as though I need to develop my initial drawing designs as after looking back at my sketches I didn’t fully annotate/ sketch in my thoughts and so I must ensure that I write down my initial ideas in full detail in order to make it much easier for myself when coming to the final design process on the computer. This skill will need to be improved quickly, and so in order to help this I will sketch as much as possible and always remind myself to annotate and sketch in-depth. Over time I will progress.

In conclusion I believe I tackled this project well and I am pleased with my final outcome. The reason for this is because I successfully followed the instructions from the client/ brief and I have managed to intelligently visually communicate with my audience. Below is an image of my final product.type-poster-final


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