Below are 10 tips for socially conscious designers:
- Creation & Conflict – Before working with clients you should ensure that what you are designing is socially acceptable and couldn’t cause conflicts between people because of their beliefs, religions, cultures etc. This could have a negative impact on your ‘image’.
- Target Audience – Think about the messages you are trying to portray through your design to the target audience as it can have an extremely large influence towards to audience and so ensure the message is clear and precise.
- Engagement with client – Ensure that you are 100% sure of what the client is wanting as this could cause potential upset in the future if you design something that isn’t what the client wanted – again could have a negative implication on your ‘image’.
- Make sure you fit the needs – Don’t just say to the client that you can do the design as each designer has their own style and skills. Be 100% certain that you are able to meet the clients needs as if you are not as ‘confident’ in the area the client is requesting there is a potential for a poor finished product.
- Question the Power & Effect – Once you have created your design before you send it off to print/ finalise it, question the messages that could be conveyed by visual communication and if it could potentially be mis-read in any way. You can do this by asking peers/ members of the target audience to see what they understand from the design.
- Measuring the impact – As a designer you need to measure the impact the final design will have on the audience and yourself. For example the design could increase the awareness, to make people take action (environmentally friendly), behavioural change, more revenue etc.
- Be Socially Conscious – As a socially conscious designer you should ensure that you are socially conscious in your everyday life as this will help you to expose yourself and create a larger understanding of this topic area.
- Authentic Communication – Be authentic with your clients and target audience. Being able to empathise with the client/ target audience has been proven that it creates more success of a project
- Be Unique – Stand out in a way that the audience looks at your work and can instantly recognise that it i your product. Be unique in a style/ theme (design wise) not in the way that you are immoral/ discriminative.
- Budget – Only spend the money where it is necessary, this is because as designers we need to undertake many different procedures that cost money and we need to cut down as much as possible in order to keep the project as cheap and effective as possible.