Semiotics – Lesson

Semiotics is the study of signs, how acts of communication can contain meaning. We undertook a quick divergent thinking exercise to think of as many connotations of an apple as possible. The thoughts that came into my head were:

  • Health
  • Danger
  • Life
  • Danger
  • World
  • Stop
  • Go

Ferdinand de Saussure is a theorist of semiotics, however he studied linguistics, therefore the majority of what he proposed was language, rather than visual communication.

semiotics  The 2nd exercise was to list as many signifiers that we as designers will use in order to allow the audience to signify. Below is a small list of signifiers:

  • Colour
  • Scaling
  • Font
  • Camera angles
  • Mise-en-scène
  • Body Language
  • Focus

DENOTATION – The simplest level of what is seen (Heard, smelt & so on)

CONNOTATION – What it means to you, what it makes you think of..

POLYSEMIC IMAGES – An image with many meanings. It can be interpreted in multiple ways, all interpretations are completely different

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s