My first task was to understand what a subculture was, and it is defined as, “a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture.”
After understanding the meaning of a subculture, I then started to look into what subcultures interest me and instantly I was met with ‘psychedelia’ and from the beginning I found this subculture very interesting due to the fact that it was a very common thing in the 60s and nowadays the ‘views’ of psychedelia have completely flipped. Also Psychedelia is very creative and artistic as people who have taken psychedelic drugs have designed/ drawn their experiences of the drug, this allows the artists to express their own thoughts and views whilst being creative. Psychedelia was also very popular in the UK and USA in the 60s and so is very fitting for the Creative Review as the magazine company typically writes about the media in the United Kingdom and the United States, therefore Psychedelia fits within these conventions.
Psychedelia is becoming more and more popular nowadays in people of the age range between 18yr old – 28 yr old which is the primary target audience age group of the creative review. Psychedelia is also so diverse as many different subcultures can relate to this, such as Punks, Skinheads, Skaters etc as they all contain the use of psychedelic drugs as well.