In 1948 Shannon (an American Mathematician, Electronic Engineer) and Weaver (an American scientist) both joined together in order to write an article of a theory of communication called ‘A Mathematical Theory of Communication’ in “Bell System Technical Journal’ and it was known as the “Shannon-Weaver model of communication”. Below is an image of their concept.
This model of communication is in order to increase the effectiveness of communication between the sender and the receiver. Also they found multiple factors that effects the ‘noise’ which can interrupt the effectiveness of communication between the sender and receiver. There are 3 types of noise:-
- Technical/ Logistical – Physical problems (artwork is ripped/ building is blocking sign etc.)
- Semantic/ Understanding – Interpretation confusion (Ensuring the message of the artwork is clear, no confusion due to ethical/ cultural reasons)