Process of Communication

In 1948 Shannon (an American Mathematician, Electronic Engineer) and Weaver (an American scientist) both joined together in order to write an article of a theory of communication called ‘A Mathematical Theory of Communication’ in “Bell System Technical Journal’ and it was known as the “Shannon-Weaver model of communication”. Below is an image of their concept.shannon_weaver_model.jpg

This model of communication is in order to increase the effectiveness of communication between the sender and the receiver. Also they found multiple factors that effects the ‘noise’ which can interrupt the effectiveness of communication between the sender and receiver. There are 3 types of noise:-

  • Technical/ Logistical – Physical problems (artwork is ripped/ building is blocking sign etc.)
  • Semantic/ Understanding – Interpretation confusion (Ensuring the message of the artwork is clear, no confusion due to ethical/ cultural reasons)
  • Effectiveness
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s