Penguin Logo Variations

As I mentioned in my Book Cover Styles blog post about the adaptation of the Penguin book logo, I researched into the Penguin logo’s and I found that there are many different vectors/ variations of the ‘Penguin’. Here is an image of some variations:



These models of the Penguin are more modern, however I feel they look better than the older logo of the Penguin, the reason for this is because they’re more realistic. The older Penguin logo’s are also more limited. Therefore by using a modern variation of the Penguin logo will make my design appear like a ‘refurbished’/ ‘rebranded’ version of the original book copies – in my opinion this will be very reminiscent.



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