We went to visit the Design Museum on the 26th May to visit the Russian exhibition which allowed us to look at the Russian typography and lettering to help us for the alien part of this brief. However I am choosing not to opt for the alien brief as I feel as though I would be stronger in completing the other two tasks.
The trip was fairly educational however there wasn’t much type apart from one room where there was around 4 posters. I understand that the exhibition would be beneficial to those completing the alien brief however for me I didn’t find it very useful.
Once planning my idea for the quote by sketching out a few ideas I went into Adobe Illustrator in order to make the digital creation. I initially started off by making a path with the pen tool and text wrapping it to the curved line I made. Below is an image of the outcome showing the curve in the text.
I then did the same effect again for the lower message and placed in the rest of the quote again as shown below.
As you can see the main layout of the quote had been implemented however there were a couple of changes that needed to be made in my opinion to fit the quote. Firstly the colour of the typography, I wanted to use the colours of the French flag so the audience can make a relation between the quote and the language. After changing the colour of the typography I also added in some cultural images of France as the quote says ‘Everyone has different tastes’ which allows the images of a baguette and a frog as everyone has their own preferences.
The final product looks as shown below.
After choosing my quote that I was going to follow through with I then went on to sketch some ideas of layouts for the quote. Below are a few photographs I took of my sketches of layouts. Please click on the images to enlarge them.
As you can see I made a few different styles playing around seeing which layout I preferred and I went with the design from the top left. It was a close call with the ‘Francais!’ design as I really liked the idea of the french flag in order to make a clear visual communication that it is a french quote. However after some careful consideration I felt as though the layout I chose reads much better and is more aesthetic.
On Tuesday 23rd May we had a speed logo workshop whereby we as a class were all given a topic of ‘Design Volunteers’ and to make a logo for it. I initially started out with multiple sketches with paper and pencil in order to divergently create my ideas. I used google images to look at letter forms seeing if I could be creative in any way possible by either joining letters/ adding shapes etc. Below is an image of my sketches I did trying to think of some ideas.
After putting sketching out all my ideas I decided to select a couple of ideas that I liked and made a selection of which I found was the best idea to bring into the digital side.
These three sketches were my favourite due to the shapes used and also the flow and connection between the letters. From this I decided to go with the idea of making the letters join up, at first this proved difficult as I needed to find a typeface that worked, however after trial and error I found a successful typeface.
I started in Adobe Illustrator by using the letters ‘I’ and ‘C’ in order to make the letter ‘D’, as shown below from screenshots (please click on the images to enlarge them). I chose this typeface as it automatically had the effect of ‘white and black’ with the squares which I felt gave the design uniqueness.
From this stage I then needed to find use the ‘V’ and conjoin the two letters together, this wasn’t too challenging as the colour black is easy to merge for vectors. Therefore I put the letter ‘V’ to the side as shown below.
Originally I wasn’t happy with the ‘D’ and ‘V’ from floating therefore I joined them together and also underneath added the company’s name of ‘Design Volunteers’ just to re-iterate the company’s name on the logo. I feel as though this was fairly successful as it is clean, unique and effective.
Here is the final outcome.
When originally thinking about doing a quote I thought of doing something slightly out of the ordinary and to use a different language (French) instead of the generic English language. The reason for this was because French uses many different accents on letter forms which enables me to play around with some different effects. Below are some quotes I have translated from French into English.
Tous les goûts sont dans la nature. – All tastes are in nature. (All has different tastes)
On ne prête qu’aux riches. – We only lend to the rich (The rich get richer)
Qui va lentement va sûrement. – Who goes slowly goes surely (Slowly but surely)
Chacun voit midi à sa porte – Everyone sees noon at his doorstep
After doing research into French proverbs (expressions that have meaning when not translated literally) I selected 4 proverbs that I liked due to the lettering and also the meaning. I particularly like the first quote ‘Tous les goûts sont dans la nature’ due to the circumflex on top of the letter ‘u’ – this is because I am able to be creative with this circumflex.
Today we have been given our new and final brief for the year. We were given a choice of 3 tasks and we had to pick 2 of them to complete. I have decided to choose the small typography project of a poem/ quote etc (task 3) and the typography for my memorial (task 5). The reason for this is because I feel as though my skills will be much stronger when designing Latin letter structures instead of creating my own typeface.
I will also be undertaking a logo design workshop on Tuesday 23rd May which is also part of this brief as task 2.