Branding Celebrity

In our lesson today we were all given a sheet of paper with 5 sub-headings which were:

  • Solo musician
  • Visual artist
  • Scientist
  • British Politician
  • TV/ Radio presenter

We had to choose 1 celebrity from each different category that is still alive today, we then tore each category up and put them into a box to make a lucky dip. Our tutor then walked around the classroom and we randomly picked one of the names out of the box and that would be our chosen celebrity to rebrand. I was given Banksy.

I have heard of Banksy before however I do not have a strong understanding about him therefore this will be an interesting area for me to research into as he is an anonymous London based graffiti artist, political activist and film director. He is well known for his iconic street art.

 

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Final Prints & Product

When printing I was faced with a big issue, when undertaking my test prints everything was going well and my products were looking in good condition with one or two minor errors which I managed to correct. However when it was time to do my final prints I saw that the final product was poorly printed with the ‘blacks’ on the photographs were inverted which made the images look extremely unattractive as shown below.

You can see that the trees and the island look like the blacks in the printer had ran out and I checked all of the ink levels of which they all appeared to be at a working level so this couldn’t have been the issue? I then went on to check my printing settings on the computer incase I had selected to print on the wrong paper type (matte) when I chose lustre, but this also wasn’t the issue. Therefore I was out of my comfort zone dealing with this issue and went to speak to the technician who came and investigated the issue for me and he found out that the black ink cartridge had been blocked up and was being prevented from working.  Due to this I was told to go to another room and use a different printer and this worked out much better, the final products were great quality and no upsets. Below are the images of my final prints.

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Summer Project Evaluation

Visual Communication

I feel as though my final product meets the needs of the brief as I have successfully design two double page spreads both with unique measurements (not A size) on two different topics of Natural Disasters and Monaco. I used 100% my own imagery and typography therefore there is no opportunity for copyright.

I have personally been to the two locations for my double page spreads and have undertaken primary research, the reason I feel as though primary research is better is because you can write about personal hands on experiences which is more precise than research others have said online or in books. I have written up about my experiences in my blog earlier of this project.

The visual communication within my products are strong in my opinion, when looking at the imagery, one is able to identify and put the image and titles together to understand what the double page spread is talking about. For example on my Monaco design the large image on the right hand side is Red/ White. These are the same colours/ design as the Monaco flag, but it is also referencing the race track kerbs that are located all throughout Monaco due to the Grand Prix race track.

I don’t believe my product fails to meet the needs of the brief at all as I have successfully followed each step and covered every single aspects that has been expected of me.

I feel as though the main strengths of my double page spread would be the imagery, the reason for this is because I recently got a new camera and was able to experiment with new camera techniques throughout this project. It enabled me to play around with the focal lens, shutter speed and many more techniques and this increased the aesthetics of the final product, which in turn enables the audience to read the double page spreads visually. The main weakness of my final design i’d say is on my Monaco double page spread the larger image is on the right hand side instead of the left. The reason this could be a weakness is because we as humans (in England) read from left to right and so may not flow easily to the general human eye. I put the larger image on the right hand side of the Monaco double page spread to create synergy and symmetry between the two designs, I feel as though I was successful in doing this.

I feel as though my final product could be improved as there is always room for improvement – nobody is perfect! I wish I could’ve taken some photographs of supercars whilst I was out in Monaco as I could’ve been very creative with the pen tool in photoshop to make some awesome unique double page spread effects. However this was very difficult in Monaco as the majority of those with supercars were preventing people form taking photo’s of their cars are it is their possession, which is understandable.

Reflection of own working practises

Honestly when I was first given this brief I saw the lengthy deadline and though I had so much time to do this project, so I put it off slightly for a while. It was until the beginning of August until I thought I best start to prepare for this as I didn’t want to have a mad crazy rush all at the deadline date. Therefore I started in the beginning of August and did a little bit everyday which I felt helped me a lot as I was consistently doing the small 1 percenters tasks to add all the way up to the 100% finished product. In conclusion I’d say my time keeping was generally good, however if I were to have started at the very beginning it would’ve made things much easier, but I still managed to have everything printed within a few days before the deadline.

My understanding of the brief was crystal clear, this was because the brief was very straight forward and open to my own interpretation of it. I was free to design two double page spreads with my own choice of topic(s) but the measurements couldn’t be the same as an ‘A’ paper. I really enjoyed this brief as it allowed me to be creative and openminded and gave me lots of opportunities to experiment with different themes and ideas.

My research was very good as I was able to reflect upon my previous projects such as the editorial design from HND 1 and to use techniques that I did well in this project, and also to improve on aspects that I didn’t do so well in/ found tricky therefore I have improved as a designer between the time frame of these two projects. I also managed to undertake primary research of the two locations/ topics that I wrote about in my final products. The reason I feel as though this was so beneficial to me was because I was able to write a hands on experience of the topics and also precise information about the forest fires that took place of L’Éscalet beach. I was also able to match up my primary research with the secondary research by looking at online news articles and matching up my figures with that.

I used my research from the editorial design project in HND1 in order to give me some ideas and inspiration for my double page spread design. I wanted to use one large image on one of the pages and then the other for smaller imagery and text. The reason for this was because it looks aesthetic and also makes the reader become attracted to the main image and can use visual communication to talk with them.

I thoroughly enjoyed this project for the majority of the time as I was able to experiment with different ideas, themes and topics. I also had the time to be able to try new things out and if they worked well or not – I feel as though this has made me as a designer become more mature as I know what works better and what works not so well.

The only aspect of the project that I found annoying was the printing stage, the reason for this was because as mentioned in my blog the printing wasn’t as straight forward as it should’ve been. It took me an hour and a half to print my final products when it should’ve only taken 30 minutes maximum. The reason it took so long was because when printing the black ink cartridge was blocked and wouldn’t print out the black of my images and so they were inverted making them look horrendous! This resulted in myself having to talk to the technician who was very helpful and allowed me to use a different printer which was much better.

Recently I have been working very well in my room at home which is peculiar as I am generally distracted with my computer or TV in my room. However I have redecorated my room and moved furniture around and so as the room has a different layout and colour theme to it my mind thinks it is in a different environment and I have been working and focusing much better. The environment is very important for studying and that has been proven by psychologists and scientists.

‘Good Design’ Evaluation

Throughout this project I have tried my best to be as sustainable as possible, firstly by reducing the amount of wastage as possible as this project was print based. The way in which I tried to be as sustainable as possible was to do a test print on regular A3 paper as this will allow me to pick up aspects of my work that I dislike when printed, as everything looks different when printed compared to on the computer. After my first test print I noticed that the outer glow effect that I used on my images were not smooth and had very jagged edges unlike on my indesign layout, I tried to fix this problem however it was almost impossible therefore I decided to remove this effect before going to final print.

When I was doing my final prints I wasted around 3 pieces of premium lustre paper due to the printers black ink messing around. It was printing half of the product with black ink and the other half the black ink wasn’t comping through making the photographs inverted. This was extremely annoying therefore we had to contact the technician who had to try and unblock the black ink cartridge. For the meantime he allowed us to use a different printer which worked much better. This was a big inconvenience for myself as I had to waste a lot of money and paper on the failed prints on a problem which was out of my control. Next time I will ensure that if the problem happens the once, don’t assume it was the settings I selected when printing and immediately ask for assistance from the technician.

I considered the ethical implications for this project and the main ethical implication would be the copyright infringement or the people used in the images that I selected. How I avoided potential upset was to ensure that there is no copyrighted content within my product and used only my imagery and typography. For the images of people I made sure I took photos with as limited people as possible and if there were people in the photograph, then I made sure that their faces were either blurred or unrecognisable due to them being a long distance from the camera.

For me I personally feel as though I have been more socially conscious in this project compared to previous projects as I have always been consciously thinking about ethical implications, how to prevent waste etc. I still believe that these projects are helping me more and more to become a socially conscious designer as each project I am improving.

My personal target in the future would be to always ensure that I am consciously thinking about how the audience could interpret my work, and to remove all potential upsets in my designs if need-be.

 

Creative Design Process

Natural Disasters

When starting the design for this double page spread I used my sketches as my construction to build up to the final design. I started off with one large image on the left hand side of the page. After choosing the correct image I wanted to use I then went into photoshop and used some textures to mask into the text giving them a ‘naturalistic’ feeling. I exported the files as a png in order to put them in my InDesign project as the titles of the double page spread. Below are some screenshots of my process, please click on the images to enlarge them.

Once I had the main title page I then wanted to create synergy with the other side of the double page spread and so used the same technique with the titles for ‘Forest Fires’, again I went into photoshop and use the same masking effect. I made sure that each word had the correct texture representing it, so in this case the word ‘fires’ was “firey”. Once I had the text I wanted to have a photo in the background of the titles something to show the destruction of the forest fires as this helps with the visual communication to the audiences.

I used a gradient feather in order to make the image in the top to fade out making the page smooth flowing allowing it to transition into the typography and other photographs used.

I added in 3 images as my sketches had shown to display the destruction of forest fires and worked my typography around the imagery in a paragraph format. I made sure to use a drop cap of 4 lines as otherwise in my opinion the typography looked really boring and plain, so something needed to attracted the audiences eye. I’ve put some images below to show examples of this.

After that I just ensured that everything was aligned correctly and double checked for any spelling or grammatical errors and I was good to go, below is the image of the final product in good quality.

 

Monaco

With my Monaco double page spread I wanted to ensure that I was using similar techniques to that of the natural disasters double page spread in order to create synergy between the two as the audience would recognise that they were designed by the same person (me). Therefore I implemented a similar effect of the textured typography in the titles with the ‘Monaco’ flag/ kerb for the grand prix. I used the same effect in Photoshop and exported it as a png.

I made quite a few different alternatives of the ‘Monaco’ typography as I wanted to ensure I got the correct style I wanted and so I decided to go with this final design which has ridges and textures in it from a photograph I took of the kerbs in Monaco representing the grand prix which is an important feature of Monaco.

After this I then added some text and 3 images which I took whilst on my holiday to Monaco, the text and images were of a similar style to the previous double page spread, again to build up the synergy between the two.

Screen Shot 2017-09-24 at 11.11.24.png

From this I then went in and added in my original image of a kerb I took in Monaco which is very boring and plain, I increased the size and rotation of the photograph to make something very clever as it works with the state of Monaco’s flag.

Screen Shot 2017-09-24 at 11.11.58Screen Shot 2017-09-24 at 11.12.05

As you can see I just enlarged the image and played around with the rotation to get something like this which I feel is very effective as it is fitting to Monaco, and also has a slightly grungy texture to it therefore it isn’t just plain and flat. I went on to make the typography with the same effect as before in photoshop and put them into my InDesign project. I used contrasting colours to make them stand out in the red/ white areas as shown below.

Screen Shot 2017-09-24 at 11.12.11

I made the line slightly off horizontal as I wanted to attract the readers eye and to make them realise that the photograph isn’t just red and white, it is in fact a kerb from the Grand prix. In order to enhance the thought of ‘Grand Prix’ I went and drew up the Monaco race circuit, I used an image of the track from the F1 website and went into illustrator to trace around it with a pen tool. Below are images of the image i used to trace and also the final image as a png file.

I then made each sector a slightly different shade by colour correcting it with the ‘hue/ saturation’ effect which worked very well. I put it into my InDesign project file with a drop shadow to make it more pronounced to the eye and I think it was a good addition.

Screen Shot 2017-09-24 at 11.12.15

That is my complete design process for my Monaco double page spread and below are high quality images of the final product.

Roles & Responsibilities

Roles & Responsibilities – Students

  • Be quiet in lessons
  • Be independent
  • Use library more – in depth research
  • More blogging (research & design process)
  • Use time more wisely – especially on breaks
  • Take constructive criticism better and use it to improve
  • More positive outlook on design briefs
  • Setting personal goals
  • Risk taking

Roles & Responsibilities – Tutors

  • Open-minded
  • Consistency/ clarity
  • Feedback/ dialogue

Towers

Today we were challenged with a group activity which involved us making the tallest, most stable and elegant looking tower out of spaghetti, rope, masking tape and a slice of banana. At first when I was first told about the activity I thought it would be fairly straight forward, however there are rules such as the amount of spaghetti you get, limited masking tape etc…

The reason as to why we did this activity in my opinion was to get our minds thinking creatively again and working in a group environment as we have all be doing our individual projects and it is good to work together and collaborate. Group work is a great idea as everyone can branch off ideas and potentially make something “better”. During this project I felt as though this was going to be extremely challenging as straight away I realised how limp the spaghetti was and that the design of our tower wasn’t going to withstand the weight of the banana. By doing this activity I learnt that it is extremely difficult to make a tower out of 20 pieces of spaghetti and to balance a piece of banana on top of the tower, the reason for this is because the spaghetti is extremely flimsy and isn’t strong and stable enough to hold the banana’s weight.

I have undertook a similar tower activity before but involving shoes, the show tower turned out much more successful than this tower activity. The reason being was because of the objects that we could used, the teamwork involved was very similar as both activities we planned our initial thoughts put them all together and then started working on building the towers.

I can relate to this activity being useful to me as a graphics designer as it includes aspects of group work and collaboration. Collaboration is a very useful and key aspect within design and it will help evolve and improve as a designer and working with others gives you more inspiration and creativity to progress.

I feel as though the activity was funny and interesting in the end, however I still don’t understand how it is possible to make a tall, elegant and stable tower with spaghetti, is there a way to properly do this?

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Digital Mockups

I made some digital mockups in order to see what my final product would look like in a magazine format. This is also very useful for me to use for my online portfolio and also sending to clients in the future as it is a clean and professional layout to show what my design intentions would look like once completed. Below are the two digital mockups.

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