Summer Project Evaluation

Visual Communication

I feel as though my final product meets the needs of the brief as I have successfully design two double page spreads both with unique measurements (not A size) on two different topics of Natural Disasters and Monaco. I used 100% my own imagery and typography therefore there is no opportunity for copyright.

I have personally been to the two locations for my double page spreads and have undertaken primary research, the reason I feel as though primary research is better is because you can write about personal hands on experiences which is more precise than research others have said online or in books. I have written up about my experiences in my blog earlier of this project.

The visual communication within my products are strong in my opinion, when looking at the imagery, one is able to identify and put the image and titles together to understand what the double page spread is talking about. For example on my Monaco design the large image on the right hand side is Red/ White. These are the same colours/ design as the Monaco flag, but it is also referencing the race track kerbs that are located all throughout Monaco due to the Grand Prix race track.

I don’t believe my product fails to meet the needs of the brief at all as I have successfully followed each step and covered every single aspects that has been expected of me.

I feel as though the main strengths of my double page spread would be the imagery, the reason for this is because I recently got a new camera and was able to experiment with new camera techniques throughout this project. It enabled me to play around with the focal lens, shutter speed and many more techniques and this increased the aesthetics of the final product, which in turn enables the audience to read the double page spreads visually. The main weakness of my final design i’d say is on my Monaco double page spread the larger image is on the right hand side instead of the left. The reason this could be a weakness is because we as humans (in England) read from left to right and so may not flow easily to the general human eye. I put the larger image on the right hand side of the Monaco double page spread to create synergy and symmetry between the two designs, I feel as though I was successful in doing this.

I feel as though my final product could be improved as there is always room for improvement – nobody is perfect! I wish I could’ve taken some photographs of supercars whilst I was out in Monaco as I could’ve been very creative with the pen tool in photoshop to make some awesome unique double page spread effects. However this was very difficult in Monaco as the majority of those with supercars were preventing people form taking photo’s of their cars are it is their possession, which is understandable.

Reflection of own working practises

Honestly when I was first given this brief I saw the lengthy deadline and though I had so much time to do this project, so I put it off slightly for a while. It was until the beginning of August until I thought I best start to prepare for this as I didn’t want to have a mad crazy rush all at the deadline date. Therefore I started in the beginning of August and did a little bit everyday which I felt helped me a lot as I was consistently doing the small 1 percenters tasks to add all the way up to the 100% finished product. In conclusion I’d say my time keeping was generally good, however if I were to have started at the very beginning it would’ve made things much easier, but I still managed to have everything printed within a few days before the deadline.

My understanding of the brief was crystal clear, this was because the brief was very straight forward and open to my own interpretation of it. I was free to design two double page spreads with my own choice of topic(s) but the measurements couldn’t be the same as an ‘A’ paper. I really enjoyed this brief as it allowed me to be creative and openminded and gave me lots of opportunities to experiment with different themes and ideas.

My research was very good as I was able to reflect upon my previous projects such as the editorial design from HND 1 and to use techniques that I did well in this project, and also to improve on aspects that I didn’t do so well in/ found tricky therefore I have improved as a designer between the time frame of these two projects. I also managed to undertake primary research of the two locations/ topics that I wrote about in my final products. The reason I feel as though this was so beneficial to me was because I was able to write a hands on experience of the topics and also precise information about the forest fires that took place of L’Éscalet beach. I was also able to match up my primary research with the secondary research by looking at online news articles and matching up my figures with that.

I used my research from the editorial design project in HND1 in order to give me some ideas and inspiration for my double page spread design. I wanted to use one large image on one of the pages and then the other for smaller imagery and text. The reason for this was because it looks aesthetic and also makes the reader become attracted to the main image and can use visual communication to talk with them.

I thoroughly enjoyed this project for the majority of the time as I was able to experiment with different ideas, themes and topics. I also had the time to be able to try new things out and if they worked well or not – I feel as though this has made me as a designer become more mature as I know what works better and what works not so well.

The only aspect of the project that I found annoying was the printing stage, the reason for this was because as mentioned in my blog the printing wasn’t as straight forward as it should’ve been. It took me an hour and a half to print my final products when it should’ve only taken 30 minutes maximum. The reason it took so long was because when printing the black ink cartridge was blocked and wouldn’t print out the black of my images and so they were inverted making them look horrendous! This resulted in myself having to talk to the technician who was very helpful and allowed me to use a different printer which was much better.

Recently I have been working very well in my room at home which is peculiar as I am generally distracted with my computer or TV in my room. However I have redecorated my room and moved furniture around and so as the room has a different layout and colour theme to it my mind thinks it is in a different environment and I have been working and focusing much better. The environment is very important for studying and that has been proven by psychologists and scientists.

‘Good Design’ Evaluation

Throughout this project I have tried my best to be as sustainable as possible, firstly by reducing the amount of wastage as possible as this project was print based. The way in which I tried to be as sustainable as possible was to do a test print on regular A3 paper as this will allow me to pick up aspects of my work that I dislike when printed, as everything looks different when printed compared to on the computer. After my first test print I noticed that the outer glow effect that I used on my images were not smooth and had very jagged edges unlike on my indesign layout, I tried to fix this problem however it was almost impossible therefore I decided to remove this effect before going to final print.

When I was doing my final prints I wasted around 3 pieces of premium lustre paper due to the printers black ink messing around. It was printing half of the product with black ink and the other half the black ink wasn’t comping through making the photographs inverted. This was extremely annoying therefore we had to contact the technician who had to try and unblock the black ink cartridge. For the meantime he allowed us to use a different printer which worked much better. This was a big inconvenience for myself as I had to waste a lot of money and paper on the failed prints on a problem which was out of my control. Next time I will ensure that if the problem happens the once, don’t assume it was the settings I selected when printing and immediately ask for assistance from the technician.

I considered the ethical implications for this project and the main ethical implication would be the copyright infringement or the people used in the images that I selected. How I avoided potential upset was to ensure that there is no copyrighted content within my product and used only my imagery and typography. For the images of people I made sure I took photos with as limited people as possible and if there were people in the photograph, then I made sure that their faces were either blurred or unrecognisable due to them being a long distance from the camera.

For me I personally feel as though I have been more socially conscious in this project compared to previous projects as I have always been consciously thinking about ethical implications, how to prevent waste etc. I still believe that these projects are helping me more and more to become a socially conscious designer as each project I am improving.

My personal target in the future would be to always ensure that I am consciously thinking about how the audience could interpret my work, and to remove all potential upsets in my designs if need-be.


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