SEK Exhibition Banner Introduction

Nick Holmes came into the college and spoke to the class explaining the brief for his company (Social Enterprise Kent). Essentially the company already has basic designs for posters and banner however he wants a new and improved exhibition banner to give the company a more modern & professional look. Here are some requirements he gave us to follow:-

  • Measurements 3.3m x 2.2m
  • Professional
  • Personal & Friendly
  • Use colours blue, green & purple
  • White bar with info must be at the top of the exhibition banner

Must show:-

  • Training concepts & trainers
  • Exceptional customer service
  • Affordable training
  • Where SEK delivers training
  • Follow-up training

Must use the quote, “High quality results from training” and using the font “Asap”.

I have added the brief below in this blog post and some posters that have been previously designed by SEK.

West Kent College_Previous Banner_Banner 3

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Homework – Essay writing Dadaist Commentary

Die Butter ist alle! – John Heartfield

butter ist alle

To the left is the poster of ‘Die Butter ist alle!’ and this poster could be perceived as a very “normal” image, until one looks closely. Originally it could be seen a German family having a family meal, however there are many different objects within the picture that could change the meaning totally. For example the Nazi swastikas are embroided on the wall, the large centralised photograph of Adolph Hitler and the cushion on the chair of Hindenburg. It could be seen that this German family are Nazi followers.

The translation of the text at the bottom says “Ore has always made an empire strong, but butter and lard have made people fat at most”. This phrase is essentially saying that in order to become strong you should be eating fatty foods but instead eat iron as it is strong and will make you stronger. Of course this point is invalid however it makes the German’s seem superior to the other nations at this time period.

This poster could be seen as normalising the extreme, the reason for this is because the main things they do, such as having a family meal, sitting in the dining room etc are all very normal things. However they are extreme due to the extra’s such as Adolph Hitler, the Nazi swastikas and of course eating iron!

Cut with a kitchen knife – Hannah Hoch

cut with a kitchen knife

This collage depicts all the issues that were on-going throughout the war and post-war. There were so many different groups that were trying to get their views across and one unique group was called the ‘Dada’ and Hannah Hoch was trying to promote the anti-establishment ideology of, “the deposed Kaiser and new president Friedrich Ebert in the ‘anti-Dada’ section” Juliet Jacques, 2014.

From using VTS one can see there is a vast usage of machinery, seeing the likes of cogs, wheels and ball bearings, this suggests that the industrial revolution was a key issues around the post-war chaos. The limited use of women in this images also tells us that women were not as ‘powerful’ as men in this time era. The men would go the factories and do the ‘hard work’ whilst the women stayed at home looking after the children – this has obviously changed drastically compared to nowadays for the better.

 

FMP – Questioning myself

When starting this project I asked myself a few questions about my idea/ brief, the reason for this was in order to have a clear understanding of what I wanted to achieve and why I was doing it. This has helped me as I am now very confident in talking about this project and what my set aims and learning objectives are from this.

What do we want the communication to achieve?

We want the communication of my products to encourage people in buying the ski products and also being more than satisfied with the product when they use it. We want our product to stand out from others by being unique through the aesthetics and USP.

Who are we talking to?

Our main target audience would be skiers or those that live in colder climates. There isn’t an age range for my target audience as anyone of any age can ski so I would say the age range is anything from 5 years old plus. Our ski branding products could also attract outdoor walkers (dog walkers etc.) as the clothing will be ideal for the winter months.

What is the USP (Unique Selling Point)?

The USP is that we won’t just sell one item, it will have variety from ski’s to skiwear to accessories, we don’t specialise in one thing. A variety of ski’s (Piste, off-piste, freestyle etc.) Waterproof and warm clothing will be a necessity, 100% guaranteed & reliable. Vibrant and memorable which stand out from other ski brands, this helps with finding your friend on the slopes as everyone looks the same! It also makes people see the clothing and put two and two together to know that it is from our brand. For example you know the clothing is adidas if it has the logo with the stripes.

Evidence to support?

The clothing has been scientifically proven on the IP scale (Ingress protection), this measures how waterproof and windproof the clothing is. Other evidence will be reviews from professional skiers which will test out the products for a ski season.

How do we want to be portrayed?

We want to be portrayed as fun (as that is what skiing is about!), professional and reliable. I will portray this is my designs by selecting the correct typeface and making the correct clean layout.

Main competitors?

The main competitors would be already existing ski brands and other upcoming ski brands. Some are as follows:

  • Black Crows
  • Dynastar
  • Atomic
  • Head
  • Rossignol
  • Mountain Warehouse
  • Salomon
  • Fischer
  • 4FRNT
  • K2

Why do I want to make my own ski brand?

The reason I want to make my own ski brand is because year on year I go skiing I have to buy something that breaks on holiday. This is because the products aren’t as reliable as they should be. Therefore I want to design a brand that will be more reliable and memorable to other brands. Another reason is that skiing is a niche target audience and is an expensive industry, therefore there is an opportunity for a large amount of profit to be made.

Below is an image of where I answered the questions above in bullet point form:

img_4044.jpg

 

FMP – Brainstorming

As soon as I decided to go ahead with ski branding I decided to divergently write down some initial thoughts that came to my head about skiing such as: ski brands, ski wear, ski accessories etc.

Ski Brands

  • Dynastar – France
  • Rossignol – France
  • Black Crows – Norway
  • Atomic – Austria
  • Head – USA
  • Fischer – Austria
  • Salomon – France

Ski Accessories

  • Goggles
  • Helmet
  • Gloves
  • Sunglasses
  • Beanie
  • Ski Poles
  • Snood
  • Socks

Ski Wear

  • Ski Jacket
  • Ski Salopettes
  • Ski Thermals
  • Ski Boots
  • Ski’s & Bindings

I have included some photographs below of my mind map which is more in-depth than the bullet points above as I branched off making more ideas from the main idea, for example: goggles –> good/ bad weather lens –> orange/ blue lens –> interchangeable lens

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IMG_1523

Introduction to FMP

Over this year I have been thinking about what I wanted to do for the FMP. The reason for this is because I want to ensure it is something that I am interested in as it is an extremely large project that I will be spending the majority of my time on. We also need to write up our own brief of what we are aiming for so the choice of topic is extremely important. I jotted down a few ideas I had below:

  • Car Showcase Magazine
  • Typography
  • Zine
  • Car Branding
  • Ski Branding
  • Clothing Branding
  • Technology Magazine

As you can see the majority of these projects are print based and this is because I feel most comfortable within this area. Also these project will largely rely on photography and layout which again is an area which I feel the most confident within Graphic Design. As well as this branding and advertisement is the industry I would like to work in the near future and so I think it would be a good idea to go ahead with a form of branding in the FMP to show in my portfolio work.

I weighed up the different potentials for each topic ideas however when I was skiing on holiday in the reading week I constantly feel let down by current ski equipment and brands and so I thought this is perfect for me to work on branding a new ski company which is reliable, memorable and effective. I go skiing once a year and every year something always breaks or doesn’t work efficiently (not waterproof, cold etc.) – the things you wouldn’t expect to happen when you go skiing.

I am very much looking forward to this project because I will be able to push myself to see what I really am capable of and to hopefully brand a ski company that could be used in the professional ski scene in the near and distant future. Another reason I decided to focus on ski branding was because Skiing is a very niche sport, it is very expensive and so there is a lot of profit to be made from branding/ starting a company in the Skiing industry.

 

Transport Evaluation

Visual Communication

I believe our final product meets the needs of the brief as we have successfully illustrated an infographic for a way to be more sustainable with transport. We were asked to produce multiple different miniature displays throughout this project which was kept us constantly busy and we needed to make one final display that is less than 1m x 1m. We have used 100% our own design work and as this project has been illustration based therefore there has been no opportunity for copyright in imagery and also in the text as this is from our own research.

I undertook secondary research in this project in order to have a strong understanding of transport, traffic, why it happens, how it happens etc. The reason for this is because I wanted to have a strong knowledge of the subject area in order to positively and confidently display and talk about transport. I used the internet for all of my research however some of my peers used different research methods such as knowledge from friends and also through personal experience.

The visual communication within our product is very clear and strong, the reason for this is because we used something we see in everyday life – transport. Our visual message of the infographic was to promote our concept and talk about the current situations and then show the benefits of our concept. We illustrated this through use of semiotics (cars, roads, health, icons etc.) The target audience is college students as our final display would be displayed in the college common room whereby predominantly students will see this. In order to meet our target audience we decided to use large imagery and figures alongside with vibrant colour in order to attract their eye.

I do not believe that my products fail to meet the needs of the brief at all as I have successfully followed each step from the brief and completed every aspect that has been expect of me.

I feel as though the main strength of our final product was the use of large imagery and typographic layout, it was all well structured and flowed well when the audience read it. It has very vibrant colours and so brings in the readers eye. The illustrations are also fairly basic and are not too extravagant, therefore allows the reader to have a clear understanding of the image and so the visual communication is almost impossible to be misunderstood. Another aspect of the final product I really like is the shape of our infographic which looks like a tunnel and also the road layout with dashed line through the centre. This allows the reader to visualise our transport concept. They are both extremely different, the illustrations are very informal and almost child-like which is perfect for our target audience.

The only weaknesses within this brief I would say is the group work overall. The majority of us in the group were getting on well however there was some conflicting ideas when it came to designing the infographic which was problematic. However all in all we managed to get the design done yet we did have 2 different infographics by the end of it however we as a group collectively decided to use the final product which I have shown on my blog as the other infographic didn’t undertake any group work – was just a solo design. This would’ve meant we have failed to meet the needs of the brief of ‘group work’.

Reflection of own working practises

When we were originally given this brief the deadline was fairly lengthy of which I was extremely happy with, the reason for this is because I had an extremely busy start to the year. As we had a lot of projects on the go at one time we were constantly working and I felt as though this helped me time keep as we had a strong structure of what we were doing, and when I needed to have things done by. Although throughout this brief we had loss of mini projects to work on I feel as though this was very useful to get the team working well together and getting our brains working.

My understanding of the brief was crystal clear, I read the brief in-depth and had a strong understanding of what was expected of me and my group. We had to make a display on our project which we were given ‘transport’ in a 1m x 1m Display.

My research in this brief wasn’t as strong as I felt it could’ve been, however this was probably due to us working as a group and so we wanted to crack on with the design too quickly. I undertook just enough research in order to have an understanding of transport and issues regarding it so that we produce true non-biased opinions. I would’ve preferred to have done a lot more research however I feel that because of the amount of mini projects that were going on, I feel that this has let my research lack a little more in this brief.

I enjoyed this project as I am not as strong in illustration as I am photography therefore it was a different side of graphics design and I enjoyed advancing and improving my skills in this section of graphics design. I would really like to use illustration more in my work and will endeavour to improve over time.

Recently I have been working very well at home which is a little out of the ordinary as I am generally distracted with my computer or TV in my room. However I have refurbished my room and moved furniture around and so as the room has a different layout and colour theme to it my mind thinks it is in a different environment and I have been working and focusing much better. The environment is very important for studying and that has been proven by psychologists and scientists.

‘Good Design’ Evaluation

Throughout this project I have been very sustainable, I have reduced the amount of possible prints are possible which is great. The way in which I reduced my prints was by doing a test print on poor quality paper originally in order to get the correct measurements, find any spelling/ grammatical errors and colour issues. After this I found a small error with measurements I went to the main print and everything printed out perfectly, therefore I minimised all potential upsets and saved myself some money with high quality printing costs.

For me I personally feel as though I have been more socially conscious in this project compared to previous projects as I have always been consciously thinking about ethical implications, how to prevent waste etc. I still believe that these projects are helping me more and more to become a socially conscious designer as each project I am improving.

My personal target in the future would be to always ensure that I am consciously thinking about how the audience could interpret my work, and to remove all potential upsets in my designs if need-be.

Transport Test Prints

We undertook test prints throughout this project in order to reduce the amount of wasted paper for the final thing. This was to correct any mistakes we noticed earlier on. It is also more cost effective as final print lustre paper comes to around £1.80 per sheet! Here are some photos of our test prints.

As you can see from our test prints we were not sure wether to include the brick wall at the top, we test printed the two side by side to see which looked better. From this we decided with the wall it makes it look more underground and like a tunnel. As well as this we also noticed that ‘40,000’ doesn’t read well so we needed to change this figure before the final print.