With our original display we decided to come up with a name to call our concept. This was very challenging as you can imagine choosing a name. We had a load of ideas such as Kent Tunnels, Kunderground, Electric Highway, E-Way, Tunnel Vision etc.
We decided to go with ‘E-way’ originally as it showed futuristic characteristics and also refers to electric cars only. From this I then went into Adobe Illustrator after sketching some ideas to see what logo I could put together. I wanted to use the two primary colour of green and blue as they are both futuristic, environmental and positive. I wanted to emphasises tunnels within this as well so I decided to use a circular theme.
Here is the logo that I came up with for our original display.