When we first were given transport we decided to brainstorm and divergently think of anything to do with Transport. Below is a bubble map of ideas that sprung to our head.
From this we then decided to break it down as to what aspect of Transport we wanted to focus on. Thinking about the sub section that would have the largest positive impact due to the largest audience. From this we decided to focus on Cars and travel. We then came up with a few small concepts (some realistic some unrealistic) however this was great to start getting ideas flowing.