FMP – Brainstorming

As soon as I decided to go ahead with ski branding I decided to divergently write down some initial thoughts that came to my head about skiing such as: ski brands, ski wear, ski accessories etc.

Ski Brands

  • Dynastar – France
  • Rossignol – France
  • Black Crows – Norway
  • Atomic – Austria
  • Head – USA
  • Fischer – Austria
  • Salomon – France

Ski Accessories

  • Goggles
  • Helmet
  • Gloves
  • Sunglasses
  • Beanie
  • Ski Poles
  • Snood
  • Socks

Ski Wear

  • Ski Jacket
  • Ski Salopettes
  • Ski Thermals
  • Ski Boots
  • Ski’s & Bindings

I have included some photographs below of my mind map which is more in-depth than the bullet points above as I branched off making more ideas from the main idea, for example: goggles –> good/ bad weather lens –> orange/ blue lens –> interchangeable lens

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