SEK Banner Design Process

With SEKs exhibition banner I went straight onto Adobe Illustrator and using my research images I managed to work something up as a foundation of the final design. I used the colours that were given to me in the brief and marked out the white banner at the top of the page along with some white lines that came across the page. The effect of these white lines looks like a star/ figure of a person which I thought was fitting as SEK offer exceptional customer service and are friendly.

Screen Shot 2018-03-19 at 14.41.35

From this stage I then went onto to fill in the top banner information that was given to me in the brief, this was fairly strict in terms of where it wanted things to be located due to company guidelines and so this was my interpretation of it.

Screen Shot 2018-03-19 at 14.41.40

From this point I wanted to include imagery into the sections that I had guided on the banner as this was an essential part to my design. As SEK didn’t supply me with an imagery I had to use stock images in order to show the effect, these images were used for personal use only and not for any final piece. After I had put the images in I then used text over the top in order to display the courses that SEK have to offer. The reason I used green was because they use it on their website to show positivity and the courses they offer wanted to be displayed as being positive.

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Finally I then added in the website link of the side of the exhibition banner that would be wrapped around when finally displayed and also added in some key points that the client wanted us to include on the exhibition. I have shown below the final design and also a mockup of the exhibition banner.

Screen Shot 2018-03-19 at 14.52.11Screen Shot 2018-03-19 at 14.52.46

 

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