Target Audience

The target audience for my Final Major Product is niche yet very open at the same time. The reason why my target audience is niche is because the products are specifically aimed towards skiers, of which a lot of people do not ski. However Skiers are of all ages, from young children all the way up to pensioners therefore there is a wide age range to appeal to when it comes to ski’s and the clothing.

Although I say my products are only aimed at skiers they can also be aimed towards outdoor explorers/ dog walkers in the winter months as the ski jackets are extremely warm, comfortable and fashionable therefore outdoor people would be my target audience as well. Therefore I must ensure that my clothing designs are suitable for skiers as well as the day to day wearers.

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