FMP Evaluation

Visual Communication

I believe my final product meets the needs of my brief as I have successfully branded a new ski company and have displayed a variety of ski designs in a professional manner that could be seen to sell/ promote the products. All work within this FMP is my own with the help of mockups which I had purchased and have the personal rights to use – they are non-profitable.

I undertook primary and secondary research in this project. Firstly the primary research I have undertaken is the fact that I go skiing at least once a year and so I have a strong understanding of the skiing community and what are positive things and what are negative. I understand that some clothing and skis are unreliable from personal experience and also from other skiers, this was one of the main reasons for me as to why I wanted to make my own ski brand to help others! The other primary research I have undertaken is that I have owned 3 sets of skis, all with different ski designs on them, this has enabled me to pick apart things I liked and disliked and wether I would include them within my own working pieces.

The secondary research I undertook was looking at current ski websites to see how they promote and display their skis and clothes, the reason for this was because I wanted to see what I found aesthetically pleasing and user friendly in order to take inspiration from them. My favourite ski brand is Black Crows the reason for this is due to their simplicity in their designs and their website has such a great finish, feel and is so easily to access/ use. For my secondary research I used purely the internet as I felt as though this was the faster method to find out information about ski brands.

The visual communication throughout my product is clear, strong and professional. The reason for this is because I have used clear imagery in the mockups and have used the same layout throughout the final product therefore there is strong synergy flowing throughout the design piece. This enables the user to have a clear understanding of what is going on. I have used limited typography as I wanted the designs to be largely image based. The reduction of typography will remove any potential mistranslations that could happen, the reason I thought of this is because skiing is such a diverse sport and people from many different nations will potentially be seeing this and therefore I wanted to communicate visually.

My target audience is primarily skiers and this is of the age range between 3 and above therefore I wanted to make the designs as open as possible. They couldn’t be childish and also couldn’t be too mature there needed to be the balance. As well as this the other audience would be walkers or people in colder climates as the jackets are suitable for day to day use as well as just skiing.

I do not believe that my product fail to meet the needs of the brief at all as I have successfully followed each step from the brief and completed every aspect that has been expect of me.

I feel as though the main strength of my final product was the use of large imagery and typographic layout, it was all well structured and flowed well when the audience reads it. It has very vibrant colours and so brings in the readers eye. The mockups are also clean and are not too extravagant, therefore allows the reader to have a clear understanding of the image and so the visual communication is almost impossible to be misunderstood. Another aspect of the final product I really like is that the designs are all kept the same throughout thus increasing the synergy of the products which would reinforce the brand identity into the brains of the audience.

The only weaknesses I found within this project was that I thought I had too much time to do this FMP and so I didn’t feel stressed or worried. Therefore I kind of kept it in the back of my mind for a while which means that my time keeping skills could’ve been better. That being said I managed to get everything designed and printed days before the deadline.

Reflection of own working practises

When I was originally given this brief the deadline was fairly lengthy of which I was extremely happy with, the reason for this is because I had an essay going on at the same time and so I was a little overwhelmed with the work load. As I had the essay going at the same time of the FMP I kind of forgot about the FMP for a short while as I really needed to focus on the essay. The reason for this is because essay writing isn’t my strong point and so I knew that I should spend a bit more time on that instead of starting the FMP as the FMP deadline was much further away. I believe my time keeping was a little poor on the blogging side of this project, this is because I wanted to make sure the essay and FMP design was completed and so I neglected the blogging for a while. This wasn’t ideal as I had a rush at the end of the project deadline for the blogging however this is something I will attempt to improve on in the future.

My understanding of the brief was crystal clear due to the fact that I wrote it. I re-read the brief in-depth and had a strong understanding of what I expected of myself.

My research in this brief was fairly strong as I had a strong understanding of skiing due to primary research. However I feel as though my secondary research could’ve been stronger potentially looking at how ski brands promote their products nowadays (social media influencers etc.) That being said I definitely undertook enough research in order to have a strong understanding of skiing.

I really enjoyed this project as it enabled me to focus on something I am very passionate about and could show my true skills in the design field.

For this project I felt as though I had been working much better in the College, the reason for this is because there are a few too many distractions at home at the moment and also due to part of my house being redecorated it isn’t in the best state. For this reason I regularly attended college before classes and even on days we were not expected to attend college in order to get work completed efficiently. The working environment is very important for studying and that has been proven by psychologists and scientists which is why I needed a clean and quiet place to work.

‘Good Design’ Evaluation

Throughout this project I have been very sustainable, I have reduced the amount of possible prints are possible which is great. The way in which I reduced my prints was by doing test prints in order to get the correct colour settings, find any spelling/ grammatical errors and ink issues. From this I found a huge error that the ink hadn’t settled on the paper correctly and had smudged this was extremely frustrating because I had to find an alternative printer to print from. I decided to use a colour laser jet printer the reason for this is because it removes the potential for ink to run as it is laser ink. This turned out to be much better and quicker with just as good quality print as expected.

For me I personally feel as though I have been more socially conscious in this project compared to previous projects as I have always been consciously thinking about ethical implications, how to prevent waste etc. I still believe that these projects are helping me more and more to become a socially conscious designer as each project I am improving.

My personal target in the future would be to always ensure that I am consciously thinking about how the audience could interpret my work, and to remove all potential upsets in my designs if need-be.

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