High resolution images of all products

Logo paintCompliment Slip3Screen Shot 2017-10-15 at 11.31.55Business Cards finale-01Business Cards finale-02Hoodie1Screen Shot 2017-10-14 at 23.46.51Screen Shot 2017-10-14 at 23.48.08Style Guide

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Evaluation of celebrity rebranding

Visual Communication

I feel as though my final product meets the needs of the brief as I have successfully rebranded Banksy with a new logo, business card, compliment slip, letterhead, several promotional products and also created a style guide for all of this. I have used 100% my own design work and as this has project has been illustration based there is no opportunity for copyright imagery/ design.

I have undertaken secondary research throughout this project in order to have a strong understanding of the celebrity (Banksy) I was researching and have rebranded. The reason I undertook lots of research was so that I had knowledge of how Banksy is portrayed now and how he would potentially want to be portrayed from this. After researching into Banksy I also researched into different logo designs and what makes a good logo by watching a few videos by Will Patterson who is a popular “YouTuber” giving design tips which were fitting for this brief. I found these very useful not just for this brief but also for life as a designer as he talks about how to send your designs to your clients which are regular things that will happen as a designer.

The visual communication within my products is fairly strong I would say as I needed to brand Banksy through the use of imagery, so to make the audience understand that the design is related to Banksy. The main logo I designed is of a stereotypical graffitist wearing a hoodie, gas mask and is anonymous this is because graffiti is a crime. Another reason I made the graffitist appear to be anonymous was because Banksy’s identity is unknown and so this is relatable towards him. I used dark, dull colours to fit with Banksy’s graffiti theme of stencil work which is mainly black with small amounts of colour. The visual communication throughout my products is strong and the synergy between them is also very strong increasing the audiences awareness of Banksy as they will recognise the logo.

I do not believe that my products fail to meet the needs of the brief at all as I have successfully followed each step from the brief and completed every aspect that has been expect of me.

I feel as though the main strengths of my products would be the logo as it is featured in every product, including the promotional products. The reason why it is the main strength of my products is because it is the most important part of the rebranding of Banksy, without the logo there would be no rebranding possible – everything revolves around the logo. The logo was by far the most complexed and time consuming part of this brief however I feel that it was worth the dedication and commitment as the design came out very well in my opinion and that of my peers. The main weakness from this brief would’ve been the style guide as I didn’t have a strong understanding of what was expected within a style guide as when I undertook research there were some many different variations and so I wasn’t too sure what needed to be put in it. However I do not think this hinders my overall final products.

I feel as though my style guide could be improved as I didn’t have a strong understanding of what was expected to go in a style guide. I think that I would’ve benefited from talking to my tutors about what a style guide was instead of just hoping that I would understanding from researching on google. In future I will make sure that if there is something I am not 100% sure about I will double check with my tutor(s).

Reflection of own working practises

When I was first given this brief I saw how short the deadline was and panicked. The reason being was because I had a holiday booked for the weekend before the deadline and felt as though because we had a short deadline, it was made even shorter due to family commitments. Due to this I knuckled down straight away and worked on my designs as soon as I could in order to get as much done as early as possible to help me in the latter stage of the project. My time management throughout this project was very good, I started off well with great progression with my designs, and carried on throughout the project doing little and often which I found was very beneficial to me, particularly as I had an even shorter deadline as I was on holiday for the final weekend.

My understanding of the brief was crystal clear, I read the brief in-depth and had a strong understanding of what was expected of me. I had to rebrand a celebrity (Banksy) of which I chose out of a hat and had to redesign him a logo, business card, compliment slip, letterhead, promotional item and also a style guide for the products.

My research into Banksy was very good and in-depth, the reason for this was because I needed a crystal clear understanding of what Banksy is, what he does, how his branding looks now and how he appears in the public eye. The reason to know how he is seen in the public eye is because I do not want to be designing for someone/ something if it could cause conflict with certain people as it could ruin my reputation as a designer. The reasoning behind understanding what Banksy does is because it reduces the likeliness of me portraying him incorrectly in the branding. I used my research from HND1 about logo design as well as from watching a few YouTube videos about logo design and branding in general to get a stronger understanding about it which I felt helped me a lot.

I thoroughly enjoyed this project as I want to work in logo design/ branding/ advertisement side of graphics design so this for me was perfect. It has confirmed that this is the sub-genre of graphics design that I want to be doing once I have finished this course and go out into the real world. I believe that this has made me a better designer as well because I was able to progress in this different area of design.

Recently I have been working very well in my room at home which is peculiar as I am generally distracted with my computer or TV in my room. However I have redecorated my room and moved furniture around and so as the room has a different layout and colour theme to it my mind thinks it is in a different environment and I have been working and focusing much better. The environment is very important for studying and that has been proven by psychologists and scientists.

‘Good Design’ Evaluation

Throughout this project I have tried to be as sustainable as possible, firstly by reducing the amount of paper wastage when printing. The way in which I tried to reduce paper wastage was to do test prints on poor quality paper and also in black & white to lower the cost of the print as my design was mainly in black and white colours. I also make digital mockups to see what my products would look like in 3D perspective before printing to see if I was happy with them. These two techniques helped me a lot as I didn’t waste any paper as all my prints were perfect! I also printed straight from the Illustrator file which was a tip given from the technician from my last project as there are more colour settings and printing settings to minimalise the chance of printing errors. For me this was much more useful instead of printing from ‘Preview’ on a Mac as there were more controlled settings from Illustrator.

I considered the ethical implications for this project and the main ethical implication was wether the celebrity I am redesigning for could cause conflict with certain people and if I was happy to design for him. I wouldn’t want my name labelled to a piece of design that many people would consider ethically wrong as it would negatively effect my name as a designer. In order to remove this potential I ensured to research in-depth about Banksy and made sure that I am happy to design for him as the rebranding won’t effect people in a negative way. The reason I thought about this was because I am a socially conscious designer and am always thinking about my future and how to progress and not just thinking about the design job (money) at the time.

For me I personally feel as though I have been more socially conscious in this project compared to previous projects as I have always been consciously thinking about ethical implications, how to prevent waste etc. I still believe that these projects are helping me more and more to become a socially conscious designer as each project I am improving.

My personal target in the future would be to always ensure that I am consciously thinking about how the audience could interpret my work, and to remove all potential upsets in my designs if need-be.

 

Style Guide

When researching into style guides I found it very difficult to have a clean understanding of what should be included within them. The reason for this was because each style guide included different things, some more in-depth than others. As my rebranding of my celebrity is on a much smaller scale than rebranding a whole company I thought that it would be fitting to make a smaller scale style guide which would include the typeface that I used, the colours for the logo and also the logo itself allowing the readers to have a clear understanding of what I was referring to. Below is the final style guide.

Style Guide

I showed the variations that could be used within the typeface (regular and bold) along with numerical values and special characters to give the reader a clear understanding of the typeface. I also included zoomed in photographs of where the colours were used in the logo so they could understand where they were used.

Final Prints

My final prints were very successful and there were no mess ups throughout, I think the reason for this was because I printed from the Illustrator/ photoshop files and so there were more settings in the printing options compared to PDF files (how I normally print). This was a suggestion by the printing technician from last time whereby my prints weren’t successful initially and I have found it very beneficial. Below are photographs of my final prints.

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Design Processes

The key part to the design process of my 4 products was the logo itself, this is what took the longest time to work on as everything revolved around this due to the fact that the logo was the branding of Banksy. After Banksy was “rebranded” I could then use the logo to put into the compliment slip, letterhead and business cards, so it was all reliant upon the logo. The synergy between all products was very strong as well as I had to rebrand Banksy and remind the audience of the new branding of Banksy so that he is positively remembered.

Logo

When designing the logo I took a photograph of my sketches that I made on paper and put it straight into illustrator at a lowered opacity so I could have a rough idea of what shapes I needed to use and the rough dimensions of the logo.  I used different shapes such as a pentagon and change the points of the shape to convert the shape into an outline for the persons face.

I changed the effect of the outline for the face from a regular line to a jagged rough outline called ‘charcoal’ which is a default effect that is to use in Illustrator. The reason I used this effect was it gave the overall design some uniqueness instead of it being very flat and boring. I have shown the two comparisons above and the second definitely looks better and so I used this effect throughout to make the design even better.

From this I then went onto use circles to make the graffiti mask and also used the pen too to draw the mask lines. and mad the holes in the mask by using the charcoal effect as a white outline which gives it the ‘gas mark’ look which I felt was necessary.

After designing the gas mask I used two circles again to draw the eyes but moved the masking points of the circles down to create the ‘semi-circle’ evil eyes which I felt were fitting to the anonymity of the design. I used the letter ‘B’ which I sketched up for a logo name of ‘Banksy’ from earlier as the pupils of the eyes, again reinforcing the anonymity factor that Banksy is unknown. The ‘Banksy’ typography sketch is shown below.

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After creating the main face of the logo I had to use my pen tool in order to trace around the hoodie sketch, which was proving difficult as the hoodie never really looked realistic as the waves were too jagged, however after lots of time, care and patients it all paid off in the end.

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When I was looking at this design I originally thought it wasn’t going to work as the hoodie was quite jagged and looked a bit ‘sketchy-like’ which wasn’t the look I was going for as I wanted a clean-cut, professional looking logo finish. After looking at it for a while I left it a day or two and came back to review it thinking that if I were to add shading/ colour the it could bring out the design.

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From adding some colour to the hoodie I instantly felt this gave the design something to work with and thought about shading of the character underneath the hoodie, from this I used the colour gradient effect in order to make artificial shadows on the characters face and neck. This gives the design a 3D feel to it also bringing the character to life. I personally felt this effect was so beneficial to the final design.

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I then finally went on to add in paint splats around the background of the design along with the text at the bottom in order to reinforce the artists name in the logo so the audience do not forget him. The name of ‘Banksy’ at the bottom was necessary as the design could be about any graffitist… Below are 2 high quality images of the final outcomes of the logo which were used throughout the final products – one with the name ‘Banksy’ and one without.

Compliment Slip

I found the compliment slip one of the easiest out of the four products to design, even though at the beginning of this brief I had little to no knowledge of what a compliment slip was. After researching I had a strong understanding of the reasons behind a compliment slip and from this was able to design a strong compliment slip for Banksy.

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I started off by putting Banksy’s logo into the blank canvas, resizing and repositioning it onto the left side so that the compliment slip reads from left to right with the readers eye. I chose to use the logo with Banksy’s name at the bottom to reinforce the name of the celebrity. I then added in the typography which included the address and the message and to split it up I added in a line in between the two parts of type which makes it aesthetic and also easier to read.

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When I added in the line to split up the two parts of typography I changed the thickness of the line to thin out at either end which gives the line a ‘pencil’ effect as it makes it go from thin, to thick, to thin and this for me is a subtle difference, but makes a big impact.

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I chose to use the font ‘SignPainter’ as it is an artsy font with lots of swirls and reminded me slightly of graffiti. It is legible which is the main choice in a typeface but also fits well with the celebrity that I am rebranding due to the celebrities background (artistic).

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The final addition to the compliment slip was a large faded image in the background of the logo which looks like a watermark just adding to the professionalism/ validity of the compliment slip. I put the logo in the background and reduced the opacity to 5% which to me looks much better than a plain white background. It will also increase the synergy between the compliment slip and the letterhead as I used this in the letterhead as well. Below is a high quality image of the final design.

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Letterhead

First I made a blank white canvas with the international A4 measurements which is a default setting within Illustrator. From this I used my letterhead mockup thumbnails as a rough guideline, however when I was designing this I made a few variations of the letterhead as I couldn’t work out which worked the best. As you can see below I used the same technique as in the compliment slip with the line going from thin, to thick, to thin and I wrote in the address for the letterhead. This was one of my initial concepts for the letterhead however I felt as though the centre of the letter head was ’empty’ and needed something filling it in.

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I then went on to make a few other variations which I will show below now. I used peer feedback in this situation as to which they all preferred which enabled me to successfully make the correct designers choice.

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As you can see I made a few different variations to the logo and then typography at the top however my peers said that it looked too ‘busy’ and they much preferred the initial concept of the logo in the top right as it looks like a stamp. I decided to leave the middle of the letterhead empty as also from my research the letterheads were typically clean, professional and spacious – the reason for this is because letters are formal and so shouldn’t be overcrowded/ crammed in.

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From designing the initial letter head I then added in placeholder text in order to have a rough idea of what the letterhead would look like in reality and I thought that it worked very well. Looks clean, professional and represents Banksy well. I added in the word ‘Banksy’ at the bottom with the font ‘SignPainter’ as it makes the letter look as though Banksy has signed it off. After this I then added in a large faded logo in the background of the letterhead to give off a watermark effect similar to the compliment slip. The reason I used the large logo at an angle in the background was because of previous experiences of reading letters from my primary school, they used to also use a very faded school logo in the background as a watermark, therefore we all knew that the letter was valid. Below is the final product in high quality.

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Business Cards

When coming to designing the business cards I initially followed the sketch ideas but I felt as though the design needed to have synergy between the other 3 products, therefore the sketches were not fitting and so some adjustments were needed.

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As you can see the typeface used for the letter B isn’t “SignPainter” and so there is no link between the products. In order to increase the amount of synergy between the products I chose to use the generic logo for the business card instead alongside the name of my celebrity ‘Banksy’.

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I changed the concept of the front side for the business card as I, along with my peers felt as though this was more iconic and attracted the audiences eye more than a small back circle with negative space. I also made the edges curved as I didn’t want the business cards to be too generic and wanted to make them some what unique, the shape of them was slightly different which was made to be more comfortable when handling them. The reason they’re more comfortable is because the curved edge sits well in the curve between your thumb and index finger.

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I then went onto design the back cover for the business card whereby I had an enlarged image of the logo at an angle over the majority of the page with some small empty white spacing to fill in with contact information.

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I then used the graph as a ruler to ensure all the spacing between each address line/ contact information was equal (of which it was) and also made it all legible, short and to the point. Below are my 2 final high quality designs for the business cards.

Business Cards finale-01

Business Cards finale-02

Promotional Item

When thinking about the promotional item I initially thought I could make a Banksy graffiti spray can however when rethinking about the idea I realised that promoting graffiti would be seen in a negative way as graffiti is an illegal act, therefore could be seen negatively in society.

I then went to think of other ideas that people associate with graffitist’s and then I thought of making some Banksy merchandise with hoodies. The reason for this is because it is coming up to winter season now as well which would mean an increase in purchases for hoodies. I was soon to find a hoodie template from the internet in order to mockup a few ideas that I had in my head initially with different colours, styles, sizes & logos. This could be a seasonal promotion so in the summer months it could change to a t-shirt or maybe even beanies for the winter as well! Below are 3 hoodie concepts I mocked up.

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I am very pleased with the overall outcome of these products as they look clean, professional and are iconic to Banksy the artist.