Editorial Design Evaluation

Visual Communication

I feel as though my products meet the needs of the brief as I have produced in total 4 double page spreads, 1 for the Crystal, 1 for Dungeness and 2 regarding my chosen environment. As well as producing a high quality piece of work I have researched in-depth into automotive photographers and double page spread layouts which meets the needs of the brief as this is a heavily based research project. I don’t feel as though I have failed to meet the needs of the brief as I have followed as I have been asked thoroughly all the way through, with regards to the dimensions of the double page spreads to the research tasks.

The visual communication within my double page spreads is fairly strong as the audience are able to understand that the large imagery of a building with the title ‘The Crystal’ represents that the double page spread is regarding the Crystal. Not just this but with regards to my chosen environment as well, my car is in each page of the double page spreads and so the reader/ audience will understand that the meaning of this double page spread is to promote the car. As well as the visual aspects the typography is well laid out and also easy to read and digest the information that is written down for the audience.

I feel as though the downfall to this brief for me was the double page spread for Dungeness, the reason for this was because on the trip I couldn’t really find anything interesting to take photographs of as it is like a desert. Therefore when coming to produce my double page spread I found it difficult, particularly when looking at my sketches and thinking where do I begin? Although I found this challenging I still believe that the double page spread turned out successful in the end.

I don’t feel as though my double page spreads could be mis-interpreted as they are very straight forward and to the point. I am promoting the Crystal exhibition & promoting Dungeness for its uniqueness to the UK due to the nature reserve. My double page spread for my chosen environment was just talking about my car and its specifications, again trying to promote the car in a positive way. Therefore I do not feel as though my double page spreads could be mis-understood.

In my opinion I feel as though my double page spreads could be improved, particularly the Dungeness double page spread due to the lack of photographs I took when visiting. In order to improve I would visit Dungeness again on a sunny day, most likely in the middle of Summer whereby there will be lots of wildlife (birds etc.) out and about and hopefully take some more interesting photographs.

Reflection of own working practices

I would say my time keeping for this project was good, the main reason for this was because I started my planning and research towards the beginning of the brief which gave me much more time to produce a high quality piece of work. My general time keeping was good as I originally finished the design 5 days before the deadline allowing me plenty of time to do test prints and fix potential issues that were present. After test printing the first time I had an issue and so as I had finished a while before the deadline I had the time to be able to make sure everything was perfect.

My research was fairly detailed as I researched into different automotive photographers in regards to my chosen environment, and also researched into the layout and style of different double page spreads. I feel as though I could’ve done slightly more research into grid layouts for magazines however I didn’t feel that this was needed as I had already analysed the layout and styles of existing double page spreads.

My analysis of the brief was strong, I had a great understanding of what was expected from me and when it was due for. I read the brief over at least 3 times in order to grasp a strong understanding of what I needed to do, this helped me in regards to planning my time efficiently and researching into what I needed to.

Overall I feel the project went very well and I thoroughly enjoyed this project. I found that keeping track of my time was very beneficial for me. This was particularly when I had trouble with printing as my test prints were coming out much darker and too saturated than I had anticipated. I found the design and concept of the double page spreads very fun and interesting as I was able to be creative and unique as the brief was very diverse allowing me to do as I wished.

‘Good Design’ Evaluation

Throughout this project brief I have tried to be as sustainable as possible by reducing our amount of wastage and time by making sure I used the fastest and most effective method to produce a high quality piece of work. The main aspect I tried to reduce as much as possible was the paper wastage as this was a print based project. This was difficult as I needed to do more than 1 test print as when I originally printed my test prints the outcome wasn’t as I expected as the photos were too saturated and dark. This was due to the low ink levels in the printer and poor paper quality, I realised this after re-test printing at a different printer.  Aside to this I only undertook 2 test prints and 1 final print therefore I feel as though the paper wastage was limited as much as it possibly could have been.

I considered the ethical implications for my project, the main ethical implication for the double page spreads was copyright infringement, in order to prevent this I ensured that all work produced is of my own. I also made sure that all photographs used and text wouldn’t be interpreted in a different way in order to cause offence to anyone.

For me I personally feel as though I have been more socially conscious in this project compared to previous projects as I have always been consciously thinking about ethical implications, how to prevent waste etc. I still believe that these projects are helping me more and more to become a socially conscious designer as each project I am improving.

My personal target in the future would be to always ensure that I am consciously thinking about how the audience could interpret my work, and to remove all potential upsets in my designs if need-be.

Design Process

The design process is by far my favourite part of the project as I am able to put everything I have planned and research into reality. In the creation of my double page spreads I used two editing programs, Adobe Photoshop (for colour correction & manipulation), and Adobe InDesign (for layout).

Crystal

I started off in photoshop with a photograph I took of the Crystal in London whereby the weather was pretty poor and the lighting was really low key. I decided to use my photo manipulation skills to change the aesthetics of the image. Below is the before and after image, please click on the images to enlarge them.

With this image used the magic wand tool in order to remove the sky from the original image (left) and used a photograph of a clear blue sky to overlay it. This instantly gave the image more ‘life’. After this I then change the brightness & contrast levels along with a photo filter in order to make the image seem more realistic which turned out to be very successful.

After manipulating the image I then put the file into InDesign and scaled/ cropped the image and placed the headline of ‘The Crystal’ which is sitting on top of the building. After this I then chose some photos that I took inside the Crystal of the exhibition and wrote an article about them. After reviewing my design I thought it looked incomplete as the second page (right) was a little bare, therefore I decided to put a low opacity faded image underneath in order to give the page some depth. The final outcome looked like so, which I am happy with.

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Dungeness

My next double page spread was Dungeness which was my least favourite double page spread to design as Dungeness was such a quiet, dead, and boring location. I started off similar to the Crystal design and stuck with that theme, I had one main image of the left title page.

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From this I then went straight to make the second page have an underlaying photograph to prevent the page from looking ‘bare’ which is a problem I had on the first double page spread for the Crystal.

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These two photos I chose sums up Dungeness perfectly as this is pretty much exactly what you see at Dungeness – it is a Desert. From this step I then went on to choose 3 close up photos of Dungeness and write a little bit about them. I decided to change the layout of the text and images on this double page spread compare to the Crystal as the text was very difficult to read when laid out in the same way. The reason for this was because the image behind was a little on the dark side, however I am still pleased with the overall outcome of this double page spread.

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My Environment 1

These two double page spreads where by far my favourite to design as I was able to be creative with my own ideas and things that I personally enjoy. After choosing and analysing the images I wanted to use in my double page spreads I wanted my main image to be large and stretch across two pages and fade out as shown below. I originally took the photos into photoshopped and colour corrected them first and then put them into InDesign.

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The reason I used this image was due to a few factors, firstly the angle the photo was taken of the car. Secondly is the scenery behind the car, thirdly was due to the lighting and weather and finally was the location/ environment. From this I then added in my headline above the car in the ‘Pirelli’ font (Pirelli is a tyre company). The reason I chose to use the Pirelli font was because my target audience (automotive photographers/ automotive enthusiasts) would be familiar with the font.

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I really liked the fact that the ‘F’ in Ford and Fiesta has a long line that goes across the entire word, this in my opinion is a nice effect. I then went on to implement my second photograph on this page which was a front facing photo of the car with its lights switched on as shown below.

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The reason I chose this image is because it shows a juxtaposition between the two different environments of the countryside and an urban industrial estate. As well as the location the photo of the car looks menacing which fits will with the conventions of the location in a rundown industrial estate.

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Finally I added in the text to the double page spread, the reason why I put the text on the right side of the page was because I didn’t want to ruin the large image as I wanted the audience to catch their eye from the main photo. I put two lines above and below each chunk of text in order to remove the ‘floaty-ness’ of the text. I put a gradient feather on the lines so they faded out, the smallest of things made the whole difference in my opinion.

My Environment 2

For my second double page spread I had to decide between two photos of which was better for the design. This was extremely difficult for me however I decided to choose the image in the countryside as it would be easier to read the text if it was in the sky. The main image I chose is shown below after it was scaled and cropped into InDesign.

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From here I then used my research of quotes of the Ford Fiesta Zetec S and put those as the two headers on both sides of the pages. I felt as though this was essential as when promoting a car you need an un-biased opinion instead of just an opinion from the owner of the car.

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I decided to change the colour of the “if only” quote as I felt it fitted the colour scheme of the car and also prevented confusion when reading if there were two quotation marks. I believe it’s a subtle change however works well due to the colour of the car. I then went on to write the article which was to be displayed on this double page spread with the images I chose and some of the text was unreadable as it overlapped the car as shown below.

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In order to overcome this issue I used the pen tool to draw around the car and mad the pen tool a text wrap by selecting the text boxes and the car outline and pressing the ‘text wrap’ button. This button is found in the top right of InDesign.

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This made the final outcome look as shown below.

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This effect makes the text much more readable and gives it a unique effect which is sometimes used in double page spread designs. As well as the clipping mask around the car I also ensured that there was so hyphenation in my typography and also adjusted the justification slightly to the figures as shown below. This just makes the text slightly more stretched and makes the typography more aesthetic when looking from a far.

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Overall I am happy with the double page spreads I have designed and produced and hope to design more in the near future.

 

Analysis of my photographs (My environment)

After I had taken my photos for my environment I had to decide which photographs were the best outcome for my final design. After reviewing the photos I noticed that some were better than others due to the lighting, ISO, blurry-ness etc.

Field of Views

Straight away after seeing the photograph above I wanted to use this image due to the angle of the car, the scenery in the background and the colours that were present in the image, I realised I could do so much with this image. Therefore I decided to make this image the main attraction on the front page.

I then came across these two images as my original concept was to have my car located in two different environments across the double page spread, however after some consideration this wasn’t possible. Therefore I chose which image I preferred the most as they are both strong photographs and used it on my second double page spread. I liked this image due to the lighting, scenery and weather.

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When my plan was to implement close up photographs of key features of the car I wanted to attempted to take a photograph of the wheel, however after some photoshop attempts I couldn’t make the photo look aesthetic. I believe the reason for this was due to the poor lighting in the original photo and the dirty wheels themselves – this meaning I opted out of using this photograph.

Other exterior features of the car however were captured well and so I wanted to use these in the double page spread. I have a photo of the spoiler (left) and a photo of the front lights (right). These photos work well in my opinion due to the lighting, colour correction and the colour contrast between black and red, therefore I manipulated those photos into my double page spread.

IMG_8597

As my original plan was to show a contrast between my car being in two different environments I needed to show the car in a rundown area and this photo was absolutely perfect for it. The car looks extremely menacing with its lights turned on and looking directly at the camera. I played around in photoshop with the colours and toners and managed to make this photograph look very strong, thus meaning I was able to use this in my double page spread successfully.

I feel as though overall I have taken some strong photographs and have successfully chosen the best possible images to use in my work. I really enjoyed taking photographs of my car and I hope to be able to do it again in the near future.

Trip to the Crystal (London)

On Friday 28th April we visited the Crystal in London which is located on the north side of the thames at the Royal Victoria Dock in East London. On our visit to the Crystal we photographed interesting things that caught our eye inside and around the surrounding areas of the Crystal. The Crystal is an exhibition centre about sustainability development and so has multiple different mini exhibitions inside about how we as humans can be sustainable and help the environment. For example by re-using our water, using bicycles to create energy,  using electric cars etc. Below are some photographs I took inside and outside of the exhibition.