Joint Dropbox

We used a shared Dropbox folder whereby we were all able to access the documents easily. We did this by adding everyones e-mail addresses to the dropbox folder and we added different useful files we found from the research stages and also production files to show progression and final products. I feel that this was very useful tool as it made the project much easier for us to be able to share and access each others files. Below is a screenshot of part of the ‘Ethics’ folder on the dropbox showing that we have shared our files and made good use of them.

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Target Audience For Poster

“Your audience will be the ordinary people who are the purchasers, users and perhaps makers of the case studies you present. Be informative and frank, yet consider how you present the more difficult aspects (you can present any way you deem fit but show that you have justified your approach). You should assume the audience is local (UK) and you need to relate your case to their life, even (especially) when it’s life cycle might mostly take place overseas or away from the public eye.”

The quote above is from the brief as to who our target audience is, we will target our poster to a wide audience and to be as neutral as possible with statistics to reduce the biased-ness and allow the audience to have their own views and opinions. Cut Flowers are very common in everyones life as they purchase them for multiple different reasons, for example:

  • Birthdays
  • Funerals
  • Weddings
  • Mothers/ Fathers Day
  • Valentines
  • To Say Sorry

As you can see everyone had knowledge of cut flowers however they don’t necessarily understand the bad ethics behind them, and this is the reason we are designing this poster to raise the awareness neutrally with both good and bad things about cut flowers.

Test Prints

As a group we underwent two test prints, the first test print being our initial design concept and after the test print we realised that we needed to adapt our design slightly. The second test print was on A3 paper and was the final design idea and from seeing it printed out on paper we realised that we were not happy with the colour scheme background that we chose, therefore we changed it from beige/ brown to a light blue. This was a much better colour choice as it worked well with the illustrations we created, making them stand out more.

Here are the two test prints we did:

Although from the lighting of the photograph on the left, you can see that the background colour is different to the blue we chose in the final test print. I am happy with the progression we had made between the two designs with the limited 2 hours we had left before the presentation deadline.

Cut Flowers Research


Flower Importation:

  • Belgium – pot plants
  • Canary Islands – roses, chrysanthemums
  • Caribbean – tropicals, foliage
  • Chile – carnations, roses
  • Colombia – standard + spray carnations, roses
  • Denmark – pot plants
  • Ecuador – carnations, roses
  • Holland – all flowers and pot plants
  • India – roses
  • Israel – roses, gypsophila, wax flower, anigozanthos, all summer flowers
  • Italy – carnations, chrysanthemums, foliage
  • Kenya – roses, carnations, spray carnations, statice
  • Malta – chrysanthemums, ‘paper white’ narcissi
  • Morocco – spray carnations
  • South Africa – proteas, strelitizia, roses, exotics
  • Spain – carnations, chrysanthemums
  • Thailand – orchids
  • Turkey – spray carnations
  • Venezuela – carnations, roses


Last year, 19,000 tonnes of flowers were imported into the UK from Kenya, racking up 33,000 tonnes of CO2 emissions.

Over the last 40 years Kenya has become the largest exporter of flowers to Europe. Unfortunately unsustainable farming practices, pollution, habitat loss, declining wildlife numbers and an increased human population have all attributed to the serious problems caused by the flower farm industry in Lake Naivasha.

The farms now cover huge tracts of land alongside the lake and these giant farms pump water directly from the lake into their greenhouses at an alarming rate which is much greater than the lake can replenish itself. Since the start of flower farming the lake has lost four of its five metre water depth.

The lake is further damaged with all the runoff of pesticides and chemicals used to grow these flowers which is drained right back into the lake. The once crystal clear waters have now turned a murky brown due to the toxic runoffs which includes sewage waste from the town.


Phenomenology – Eating Raisins

In this meditating exercise we were asked to imaging picking up a sultana and how it felt in between our thumb and index finger. Then we were asked to imagine smelling the sultana and what it was like, and finally we were asked to put the sultana on our tongue and taste it, what did it feel like/ taste like?

After imagining eating sultanas we then got real sultanas and repeated the exercise above with a real sultana and we realise how much of our imagination had missed out small certain aspects to the smell/ feel/ taste of the sultana. It was squishier than I had imagined and also had a stronger smell.

We were then asked to draw our own fruit which was from another planet and describe what it taste like. My fruit is drawn below and is very citrusy like an orange and has a rough wax skin like a lemon. The top of the fruit has leaves similar to the pineapple.


Meditation/ Mindfulness 2

This morning, we undertook another meditation session which was based around ‘kindness’, making us reflect on when we were last kind to a stranger and how we think  it made them and yourself feel. We were then told to use this as motivation to think how we could use kindness in our design work, and how implementing kindness into designs will help change the way your audience could perceive the message. Finally, we were asked how would we be kind to ourselves?

Meditation/ Mindfulness

We undertook a meditation session at the beginning of our lesson on a Monday morning, we were instructed to sit in a comfortable position and listen to every noise that was around us – I could hear a fan and the clock ticking. We were instructed to be aware of our breathing and heart beat and slowly breath in through our nose and out through the mouth. After a while we were asked how we felt, were our senses any different? Do our clothes feel comfortable? How does your head feel? My head felt heavier than normal but aside to that it just made me feel very tired and helped me to relax. We were also asked what made us happy today? For me it was waking up to sunshine in my garden and also the realisation of not having to work this evening. What made us worried today? The realisation that my brief deadline is due the end of this week.