With SEKs exhibition banner I went straight onto Adobe Illustrator and using my research images I managed to work something up as a foundation of the final design. I used the colours that were given to me in the brief and marked out the white banner at the top of the page along with some white lines that came across the page. The effect of these white lines looks like a star/ figure of a person which I thought was fitting as SEK offer exceptional customer service and are friendly.
From this stage I then went onto to fill in the top banner information that was given to me in the brief, this was fairly strict in terms of where it wanted things to be located due to company guidelines and so this was my interpretation of it.
From this point I wanted to include imagery into the sections that I had guided on the banner as this was an essential part to my design. As SEK didn’t supply me with an imagery I had to use stock images in order to show the effect, these images were used for personal use only and not for any final piece. After I had put the images in I then used text over the top in order to display the courses that SEK have to offer. The reason I used green was because they use it on their website to show positivity and the courses they offer wanted to be displayed as being positive.
Finally I then added in the website link of the side of the exhibition banner that would be wrapped around when finally displayed and also added in some key points that the client wanted us to include on the exhibition. I have shown below the final design and also a mockup of the exhibition banner.
First things first I went onto SEK’s website in order to have a feel for how they are currently portraying themselves and their style. The main colours used throughout the website are blue and white and it uses the same font throughout the website – due to this I feel as though it is necessary to use blue and white and the font ‘Asap’ throughout the exhibition banner in order to create synergy to their website.
“Social Enterprise Kent is a Community Interest Company (CIC), registered with, and regulated by, the CIC Regulator. This means that all of our operational activities are guided by a commitment to maximising our positive social impact for our target market – local people, communities and businesses.”
SEK offers 4 different training programs:-
- Business Compliance
- ICT Training
- Management Development
- Personal Development
From all of these training courses SEK managed to up-skill more than 6,000+ people in 2017 and want to improve that figure by 2018. 99.6% of candidates said that they would recommend the training programs which is an extremely high figure!
As well as researching into SEK’s company I wanted to see some other already made and successful exhibition posters for some inspiration as I still wasn’t too sure what to go for. The first thing I did was google ‘exhibition banners’ and a few of them gave me some ideas and inspiration – shown below.
From looking at a few different exhibition banners these 3 stood out the most to me due to their layouts and specifically the one that stood out the most was the NHS banner with the segregated images using swooshy lines. The reason for this is because each section is a completely different person with a different meaning and I felt this would be a good way to portray SEK as they offer different training courses which could be shown in different sections. I used this idea heavily to influence my final design for SEKs exhibition banner.
Nick Holmes came into the college and spoke to the class explaining the brief for his company (Social Enterprise Kent). Essentially the company already has basic designs for posters and banner however he wants a new and improved exhibition banner to give the company a more modern & professional look. Here are some requirements he gave us to follow:-
- Measurements 3.3m x 2.2m
- Personal & Friendly
- Use colours blue, green & purple
- White bar with info must be at the top of the exhibition banner
- Training concepts & trainers
- Exceptional customer service
- Affordable training
- Where SEK delivers training
- Follow-up training
Must use the quote, “High quality results from training” and using the font “Asap”.
I have added the brief below in this blog post and some posters that have been previously designed by SEK.