Sketches for Front Cover & Double Spage Spread

Here are some small thumbnail sketches that I created for my front cover.

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After asking my class for some feedback and my own personal opinion I felt the best sketch was the first drawing of the eye, I was to base my main design from this, and the image below is a large image of my progress.

As you can see, I originally (left side) drew ‘heaven’ above the eye and under the sea underneath the eye, however I felt as though ‘heaven’ and ‘hell’ would be more fitting due to the psychedelia being known as ‘Soul-Revealing’, therefore I decided to finalise my sketch (right image).

I then went on to review different magazine articles within the Creative Review and I came across a design which really caught my eye as it was clean and eye to follow/ read. I used that design as inspiration and came up with the following sketch for my double paged spread.

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As you can see the main focus of the articles is the imagery, and it is easy to follow from left to right. Also the use of columns on the right and left side of the double page spread can be used as framing to draw the attention of the audience towards the images, which will be very fitting to the subculture of psychedelia.

 

 

 

 

 

 

Peirce’s Semiotics – Weather

Peirce has 3 different types to the semiotics, Icon, Symbol & Index. We were asked to show examples of the three different types to do with weather.

Icon –

  • Photos
  • Forecast

Symbol –

  • Suncream
  • Coat
  • Hat
  • Umbrella
  • Thermals
  • Caution road signs

Index –

  • Sunrays
  • Raindrops
  • Snowflakes
  • Foggy
  • Frost
  • Slippery roads

Also, when I went on FaceBook today I had a greeting message ‘Good morning, Connor!’ with a sunny weather symbol in the bottom right. This is a symbol that the weather is sunny today due to the use of sun and small cloud.

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Semiotics 23/01/2017

The Signifier is one of the following: (“Worker”, communication)

Charles Sanders Peirce “Discovered” semiotics at about the same time as Saussure. He made 3 different types of signifiers:

  • Icon
  • Symbol
  • Index

Icon – This kind of signifier always has a physical resemblance to the signified. This could be roads and rivers on maps as they follow the patterns of the real landmarks. It could be all images that are not abstract. The amount that a signifier is iconic is relative – a hologram of a person is very iconic, so is a photograph, painting, drawing, while a stick person is only just iconic of a human. Onomatopoeic words also have a (slight) resemblance to the sound they describe and are therefore iconic signifiers, where most words are not.

Symbol – Signifiers tat are symbols have no natural connection to their signifieds. They are cultural conventions that are agreed to have specific meanings in a given society. Again their context is important as the meaning can change.

All written words are symbols and all spoken words (except onomatapia) are symbols. All numbers are symbols (unless written as dots). All letters are symbols When clothing signifies this is also symbolic. Road signs, heraldry and logos are all symbolic (bit may have iconic elements within them).

Index – Signifiers that are indexes have an actual, physical link to their signifieds. The symbol cannot exist without the presence of the signified.

Smoke as a signifier of fire is a classic example. Symptoms of illness are signifiers of the condition. Lipstick traces of a glass, footprints are all indexes. Many elements of the weather are signifiers of weather conditions – such as rain, lighting, heatwaves, fog and rainbows. Smells and sounds are also indexes of the signifieds that caused them.

Indexical signifiers are used to forecast the weather, diagnose illness, and are evidence for detectives, historians, archaeologists and palaeontologists.

Identify signifiers from the 3 sections above for my subculture.

lsdThe photograph to the right contains all 3 types of signifiers for my subculture – Psychedelia. Firstly, the icon of the LSD tab on the humans tongue tells the viewer that the person is consuming psychedelic drugs. The smiley face on the LSD tab also tells us it is more than just a piece of paper and could potentially contain drugs, this symbol will be more significant to those that regularly consume psychedelic drugs. Finally the use of the tongue sticking out and we can see that the human is salivating, therefore they are consuming some sort of substance. lsd-madness

 

 

 

 

Process of Communication

In 1948 Shannon (an American Mathematician, Electronic Engineer) and Weaver (an American scientist) both joined together in order to write an article of a theory of communication called ‘A Mathematical Theory of Communication’ in “Bell System Technical Journal’ and it was known as the “Shannon-Weaver model of communication”. Below is an image of their concept.shannon_weaver_model.jpg

This model of communication is in order to increase the effectiveness of communication between the sender and the receiver. Also they found multiple factors that effects the ‘noise’ which can interrupt the effectiveness of communication between the sender and receiver. There are 3 types of noise:-

  • Technical/ Logistical – Physical problems (artwork is ripped/ building is blocking sign etc.)
  • Semantic/ Understanding – Interpretation confusion (Ensuring the message of the artwork is clear, no confusion due to ethical/ cultural reasons)
  • Effectiveness

You Say You Want A Revolution?

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On Monday 9th January 2017 I went to the Victoria & Albert (V&A) museum in South Kensington, London to see the ‘You Say You Want a Revolution? Records and Rebels 1966-1970’

The exhibition explores the 1960s era defining significance and the impacts of what happened in the 1960s. This is shown through performances, artwork, music, fashion, design, film & political activism.

The exhibition consists of many different rooms which we walked around. We were given a headset which recorded where we were walking and as we walked into different sectors of the exhibition the voice over/ background music would change in order to fit the section.

I feel as though the exhibition was fairly useful for me as it helped me think of some ideas for ‘psychedelia’ as it was a key subculture in the 1960s, therefore it allowed me to brainstorm many different ideas. The main features I found interesting were the use of vibrant colours and the bizarre ‘circle spiral’ heads on the mannequinns, I found this very influential because after the use of psychedelic drugs the users head isn’t ‘normal’ and so this is an interesting technique that I could use.

Research of Psychedelia

Psychedelia is a name given to a group of people (a subculture), originating from the 1960s whereby they were known for taking psychedelic drugs such as LSD, Mescaline, Peyote, Ecstasy etc. As well as the use of psychedelic drugs, the subculture also includes a psychedelic style of artwork, the main conventions of psychedelic artwork are bright, vibrant colours, animations & cartoons – an example is shown below.

psychedeliaPsychedelic artwork is sometimes described as a realistic interpretation of the artists ‘trip’ on acid, they have drawn/ sketched what they believe to have seen whilst under the consumption of the psychedelic drugs. Some artists have drawn what they have seen on a ‘bad trip’. A bad trip is a disturbing experience, normally when mixing one of more psychedelic drugs together, this can cause long term side effects to the mental health of the user as they have seen disturbing imagery.

Also, those who are within the psychedelia subculture, they often listen to ‘psychedelic music’, this being distorted electric guitar, with electronic sounds effects such as reverberation.

The term ‘Psychedelic’ is a word taken from the Ancient Greek words ‘psychē’ (soul) and dēloun (to reveal), thus meaning that ‘psychedelic’ means “Soul Revealing”, and many psychedelic drug users do say that psychedelics, such as LSD, Mushrooms etc. show the ‘afterlife’ due to the release of DMT that is released in the brain. DMT is a natural stimulant in our brains that we only release when we are born and die, when people take psychedelic drugs it releases some DMT, therefore some scientists believe that psychedelic drugs are the nearest source to see what it is like once you die, due to the release of DMT in the brain.

 

Exploring Subcultures

My first task was to understand what a subculture was, and it is defined as, “a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture.”

After understanding the meaning of a subculture, I then started to look into what subcultures interest me and instantly I was met with ‘psychedelia’ and from the beginning I found this subculture very interesting due to the fact that it was a very common thing in the 60s and nowadays the ‘views’ of psychedelia have completely flipped. Also Psychedelia is very creative and artistic as people who have taken psychedelic drugs have designed/ drawn their experiences of the drug, this allows the artists to express their own thoughts and views whilst being creative. Psychedelia was also very popular in the UK and USA in the 60s and so is very fitting for the Creative Review as the magazine company typically writes about the media in the United Kingdom and the United States, therefore Psychedelia fits within these conventions.

Psychedelia is becoming more and more popular nowadays in people of the age range between 18yr old – 28 yr old which is the primary target audience age group of the creative review. Psychedelia is also so diverse as many different subcultures can relate to this, such as Punks, Skinheads, Skaters etc as they all contain the use of psychedelic drugs as well.