Evaluation of Type Portfolio End of Year Brief

Visual Communication

When reading the beginning of this brief I had 1 section that was compulsory and the other 2 sections I could choose out of a possible 3 to complete. When completing the compulsory section of a logo design the workshop was supposed to arrive on Tuesday however the workshop couldn’t attend therefore we had to do our own logo design on the topic of ‘Design Volunteers’. I feel as though my design for this meets the needs of the brief as I the task was very diverse and open, there were limited guidelines allowing us to be as creative as possible. I decided to choose the two main letters of ‘Design Volunteers’ and used them in different letterforms and positions to give them a unique effect. I feel as though this was very good idea however the everyday reader wouldn’t understand the company name with just the letters ‘D’ and ‘W’, therefore I decided to add the company name at the bottom of the logo to make sure that it is clear. I don’t believe my logo design could be mis-interpreted by the audience as the logo is unique and simplistic, therefore the logo shouldn’t be made to think of a different company. Here is an image of the final outcome, I am happy with the outcome of this logo design because it is clean, smooth, unique and easy to read.

Logo Design

The second part of this brief was using typography to write a quote, poem or sentence and also to make our own brief. When making my own brief I chose a quote and to use little/ limited imagery in order to communicate with the order through typography. The reason I chose a quote was because people are able to read quotes and it makes them think about how it relates to their life and if it is impactful.

I feel like I met the needs of this brief as I made my own brief, and also followed my brief guidelines very carefully. I wasn’t really too keen on writing my own brief as I feel I could’ve made the brief too ‘brief’ and I feel I would’ve challenged myself more if I were given a better brief. I think there are strong aspects of my final product, as I make the relation between the language and the country by the colours used throughout the typography. I feel as though my illustrations used within the piece could’ve been improved and placed better, yet I feel this could’ve been improved with a more detailed brief as I said to use limited/ little imagery. The colour scheme I used was primarily the colours of the french flag, the reason for this was to communicate with the audience to realise that the language used is French. I believe that my typography could be mis-interpreted by some of my audience as they may not speak the French language, this could cause a mis-translation and mis-understanding of the quotation. Aside to this the aesthetics of my product couldn’t been mis-understood and cause ethical implications. Below is an image of my final product.

Tous les goûts sont dans la nature

For my third and final section of this brief I chose to design a memorial plaque for myself. The brief said for me to make sure that the plaque was representing myself, therefore I instantly wanted to make the plaque look clean, expensive yet simplistic – a representation of me. I feel as though I successfully met the needs of the brief as I made the plaque to fit me as much as possible. I started by researching into different memorial plaques and they all had different conventions, however for my plaque it needed to be all about me and a little message about myself. I chose the brass/ golden background as I wanted to make my plaque look ‘expensive’ which I think the background has achieved. I don’t feel as though my plaque could be mis-understood as the memorial plaque is for those that know me closely and so it would make sense to them and not to any others. Therefore I feel as though my plaque shouldn’t be mis-interpreted as it is clear that someone has died and is a memory for someone. Below is an image of the final plaque.

Memorial Plaque Conor Hall

“Good Design” Evaluation

Throughout this project brief I have tried to be as sustainable as possible by reducing my amount of wastage and time by making sure I used the fastest and most effective method to produce a high quality piece of work. The main aspect I tried to reduce as much as possible was the paper wastage as this was a print based project. I only undertook 2 test prints and 1 final print therefore I feel as though the paper wastage was limited as much as it possibly could have been.

I considered the ethical implications for my project, the main ethical implication for projects was the language used in the quotation as some could interpret the quote in different ways due to poor translation. In order to prevent this I used limited imagery to try and help the audience understand the quote. I also made sure that all photographs used and text wouldn’t be interpreted in a different way in order to cause offence to anyone.

For me I personally feel as though I have been more socially conscious in this project compared to previous projects as I have always been consciously thinking about ethical implications, how to prevent waste etc. I still believe that these projects are helping me more and more to become a socially conscious designer as each project I am improving.

My personal target in the future would be to always ensure that I am consciously thinking about how the audience could interpret my work, and to remove all potential upsets in my designs if need-be.



Process of Memorial Plaque

When starting the initial design for this section of the brief I wanted to have a strong background for the memorial plaque. I went into google and looked for brass background I then brought that into my Illustrator project and made the edges embossed – giving it a 3D feel as shown below.

Screen Shot 2017-06-01 at 11.59.02

In order to enhance the 3D feel, I then added a stroke as an overlay to it making it slightly darker making the edges more pronounced as shown below. I think this was a good idea the reason for this was because it shows a contrast between the main text of the plaque and the outline, and also giving the plaque more definition.

Screen Shot 2017-06-01 at 11.59.07

Finally, once I had designed my plaque I then brought in my text that I wanted displayed and chose a font that fitted nicely and represented me as a person. I wanted a nice “flowy” typeface as I am a calm, kind person.

Screen Shot 2017-06-01 at 11.59.17

The reason I kept the design clean and simplistic was because I am a calm, kind and simple person. I made the letter ‘A’ on the small paragraph larger than all of the other letters for a stylistic feature as it just adds to the aesthetics and easy-ness to read. Overall I am pleased with the final outcome as it is as I planned, simple, clean, readable and personal to me.

The reason I chose the colour black was to show that the text would be ‘engraved’ into the brass plaque it wouldn’t just be printed onto it. This will slow down the rate of erosion the plaque would potentially occur during poor weather conditions that we have in the U.K.

Here is the final image.

Memorial Plaque Conor Hall.png

Research into Memorial Plaques

Before I started this task I decided to go onto Google and do a little research of memorial plaques to see different variations and what is written down on them. Here are a few photos I saved for my research.

All three of these memorial plaques are unique in their own way, some have a small poem on them, some have a little message about the person, and some just have their name and date of birth/ death. The memorial plaque I like the most is for ‘Trixie Hawke’ the reason for this is because the sentence is personal to the person and so I will opt to use this convention in my memorial plaque.

I do like the ‘Holly’ plaque as the message has a nice flow to it as it rhymes however it doesn’t display the date of birth and isn’t as personal to the person, however it is a message from those left behind and not actually about Holly.


Trip to Design Museum

We went to visit the Design Museum on the 26th May to visit the Russian exhibition which allowed us to look at the Russian typography and lettering to help us for the alien part of this brief. However I am choosing not to opt for the alien brief as I feel as though I would be stronger in completing the other two tasks.

The trip was fairly educational however there wasn’t much type apart from one room where there was around 4 posters. I understand that the exhibition would be beneficial to those completing the alien brief however for me I didn’t find it very useful.


Russian Revolution Lesson

Key Issues for Design:-

  • UtopiaSetting up a new and ideal society where all have rights and an equal opportunity for well-being and happiness
  • Relationship of man and machinetechnology
  • Visual Communicationnew forms of representation
  • Design for goodDesign for society
  • Status of design and art
  • Rights and representation of women

Quote Sketches

After choosing my quote that I was going to follow through with I then went on to sketch some ideas of layouts for the quote. Below are a few photographs I took of my sketches of layouts. Please click on the images to enlarge them.

As you can see I made a few different styles playing around seeing which layout I preferred and I went with the design from the top left. It was a close call with the ‘Francais!’ design as I really liked the idea of the french flag in order to make a clear visual communication that it is a french quote. However after some careful consideration I felt as though the layout I chose reads much better and is more aesthetic.

Logo Speed Workshop

On Tuesday 23rd May we had a speed logo workshop whereby we as a class were all given a topic of ‘Design Volunteers’ and to make a logo for it. I initially started out with multiple sketches with paper and pencil in order to divergently create my ideas. I used google images to look at letter forms seeing if I could be creative in any way possible by either joining letters/ adding shapes etc. Below is an image of my sketches I did trying to think of some ideas.


After putting sketching out all my ideas I decided to select a couple of ideas that I liked and made a selection of which I found was the best idea to bring into the digital side.

These three sketches were my favourite due to the shapes used and also the flow and connection between the letters. From this I decided to go with the idea of making the letters join up, at first this proved difficult as I needed to find a typeface that worked, however after trial and error I found a successful typeface.

I started in Adobe Illustrator by using the letters ‘I’ and ‘C’ in order to make the letter ‘D’, as shown below from screenshots (please click on the images to enlarge them). I chose this typeface as it automatically had the effect of ‘white and black’ with the squares which I felt gave the design uniqueness.

From this stage I then needed to find use the ‘V’ and conjoin the two letters together, this wasn’t too challenging as the colour black is easy to merge for vectors. Therefore I put the letter ‘V’ to the side as shown below.

Originally I wasn’t happy with the ‘D’ and ‘V’ from floating therefore I joined them together and also underneath added the company’s name of ‘Design Volunteers’ just to re-iterate the company’s name on the logo. I feel as though this was fairly successful as it is clean, unique and effective.

Here is the final outcome.

Logo Design

Quote Ideas

When originally thinking about doing a quote I thought of doing something slightly out of the ordinary and to use a different language (French) instead of the generic English language. The reason for this was because French uses many different accents on letter forms which enables me to play around with some different effects. Below are some quotes I have translated from French into English.

Tous les goûts sont dans la nature. – All tastes are in nature. (All has different tastes)

On ne prête qu’aux riches. – We only lend to the rich (The rich get richer)

Qui va lentement va sûrement. – Who goes slowly goes surely (Slowly but surely)

Chacun voit midi à sa porte – Everyone sees noon at his doorstep

After doing research into French proverbs (expressions that have meaning when not translated literally) I selected 4 proverbs that I liked due to the lettering and also the meaning. I particularly like the first quote ‘Tous les goûts sont dans la nature’ due to the circumflex on top of the letter ‘u’ – this is because I am able to be creative with this circumflex.


Type Portfolio Brief

Today we have been given our new and final brief for the year. We were given a choice of 3 tasks and we had to pick 2 of them to complete. I have decided to choose the small typography project of a poem/ quote etc (task 3) and the typography for my memorial (task 5). The reason for this is because I feel as though my skills will be much stronger when designing Latin letter structures instead of creating my own typeface.

I will also be undertaking a logo design workshop on Tuesday 23rd May which is also part of this brief as task 2.