Logo Speed Workshop

On Tuesday 23rd May we had a speed logo workshop whereby we as a class were all given a topic of ‘Design Volunteers’ and to make a logo for it. I initially started out with multiple sketches with paper and pencil in order to divergently create my ideas. I used google images to look at letter forms seeing if I could be creative in any way possible by either joining letters/ adding shapes etc. Below is an image of my sketches I did trying to think of some ideas.

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After putting sketching out all my ideas I decided to select a couple of ideas that I liked and made a selection of which I found was the best idea to bring into the digital side.

These three sketches were my favourite due to the shapes used and also the flow and connection between the letters. From this I decided to go with the idea of making the letters join up, at first this proved difficult as I needed to find a typeface that worked, however after trial and error I found a successful typeface.

I started in Adobe Illustrator by using the letters ‘I’ and ‘C’ in order to make the letter ‘D’, as shown below from screenshots (please click on the images to enlarge them). I chose this typeface as it automatically had the effect of ‘white and black’ with the squares which I felt gave the design uniqueness.

From this stage I then needed to find use the ‘V’ and conjoin the two letters together, this wasn’t too challenging as the colour black is easy to merge for vectors. Therefore I put the letter ‘V’ to the side as shown below.

Originally I wasn’t happy with the ‘D’ and ‘V’ from floating therefore I joined them together and also underneath added the company’s name of ‘Design Volunteers’ just to re-iterate the company’s name on the logo. I feel as though this was fairly successful as it is clean, unique and effective.

Here is the final outcome.

Logo Design

Quote Ideas

When originally thinking about doing a quote I thought of doing something slightly out of the ordinary and to use a different language (French) instead of the generic English language. The reason for this was because French uses many different accents on letter forms which enables me to play around with some different effects. Below are some quotes I have translated from French into English.

Tous les goûts sont dans la nature. – All tastes are in nature. (All has different tastes)

On ne prête qu’aux riches. – We only lend to the rich (The rich get richer)

Qui va lentement va sûrement. – Who goes slowly goes surely (Slowly but surely)

Chacun voit midi à sa porte – Everyone sees noon at his doorstep

After doing research into French proverbs (expressions that have meaning when not translated literally) I selected 4 proverbs that I liked due to the lettering and also the meaning. I particularly like the first quote ‘Tous les goûts sont dans la nature’ due to the circumflex on top of the letter ‘u’ – this is because I am able to be creative with this circumflex.

 

Type Portfolio Brief

Today we have been given our new and final brief for the year. We were given a choice of 3 tasks and we had to pick 2 of them to complete. I have decided to choose the small typography project of a poem/ quote etc (task 3) and the typography for my memorial (task 5). The reason for this is because I feel as though my skills will be much stronger when designing Latin letter structures instead of creating my own typeface.

I will also be undertaking a logo design workshop on Tuesday 23rd May which is also part of this brief as task 2.