Type Tours Poster Evaluation

Visual Communication

Personally I feel as though the visual communications of my final design meets the needs of the brief as my poster successfully uses and advertises typography in the imagery of my poster and the main headline. My poster advertises the De La Warr Pavilion by manipulating the logo of the contemporary art gallery into the spiral staircase which is located inside the art gallery. The reason I advertised this contemporary art gallery is because it is an extremely icon building for the small seaside town of Bexhill and so will attract artists/ designers as it contains a large amount of amazing typography and unique artistic designs.

I feel as though the main strengths of visual communication used within my product is that I am informing the audience to stay aware of type as it is anywhere and everywhere. The way I did this was by manipulating a regular image and photoshopping text into the image in the least normal places to find forms of type. The reason I wanted to convey this message is because we as humans have become more and more desensitised to type over time as it has become more and more common, and so we don’t realise how important type is in our day to day lives.

In my opinion I could’ve improved my poster by using more photographs of typography around Bexhill in order to show the amount of type that is present in our everyday lives. I feel this would’ve been a alternative way to convey my original message by informing the audience to be more aware of type as there is so much of it around us, if I were to have used my original thought and this thought together I feel my visual message would’ve been strengthened.

In order to ensure my poster was unable to be mis-read/ mis-interpreted I ensured that I researched plenty of seaside posters advertising towns and typography and I had a clear understanding of their visual messages and so this would prevent me from making a mistake. Although I broke the main generic convention of these posters being the main image was typically a large landscape image which was painted or drawn, I still used some of the conventions such as the large headline and clear serif text to make it easy for the audience to easy and understand. Therefore by researching into the subject area I prevented my final poster to be mis-read or mis-interpreted.

Finally I personally believe I could improve my design of my poster by using a different image as I feel the image I used is a bit ‘enclosed’ so I feel after reflecting on my research I should’ve used a large image of the landscape at Bexhill like the posters from my research blog post. To develop my poster further I would use more small photographs of type at the bottom of the poster in order to promote the fact there are so many forms of typography in such a small space and that is why artists and designers should visit Bexhill.

Reflection of own working practices

Reflecting on my progression of this brief I believe that I was extremely good at time keeping in regards to the research and final product itself as I was always productive in spare time we had in class and at home. However I found it a challenge to blog everyday in order to stay up to date with the progress of my product and research of the topic, therefore I’ve realised that I must keep my blog regularly updated with work progress as it will keep me organised.

I personally feel that I was able to strongly analyse the brief given to us as I have included all the vital information that was required by the client, such as size of file, orientation, messaged conveyed, information to appear on poster and the use of my own imagery. Although I feel I should’ve used a different image to show the location of Bexhill slightly differently I still strongly feel that I have successfully advertised typography and promoted an iconic building (De La Warr Pavilion) which will attract artistic and designers to Bexhill.

I feel that my research was strong as I undertook both primary and secondary research. Primary research that I conducted was photographs and typography that I found in Bexhill and at De La Warr Pavilion contemporary art gallery. I also conducted secondary research which was with help from the internet by searching for typographic posters from small seaside towns which I analysed on one of my other blog posts. However I feel I could’ve conducted more secondary research as I decided to slightly break the generic conventions I found from my research so I should’ve researched alternative posters (not just seaside town posters) in order to gain a wider understand of typographic posters and to have more ideas/ inspirations. However from the research I did conduct I understand that using one main primary image is the way forward as it removes the possibility for the audience to become distracted from the visual message I am trying to convey.

At the beginning of the project I experimented with multiple different images in order to see which image I wanted to use and how I wanted to portray each image. I used photoshop to manipulate these images and after reviewing each possibility I realised that I needed to use the photographs that I took portrait as the photographs I took landscape were not possible to implement into my poster as the design I was trying to achieve was suited best to a portrait image. I feel that the use of experimentation was extremely beneficial as I was easily able to make adjustments and it allowed me to have more ideas, therefore being more creative.

I enjoyed every aspect of this project, however, of course there are some areas I preferred more than others. I thoroughly enjoyed the production stage of the project and the trip to Bexhill – taking photographs of typography as it allowed me to re-sensitise myself to type. I didn’t enjoy the initial design process as much as the rest as I found it difficult to choose which idea I was going to go through with and which image(s) I was going to use – this is purely because I had so many ideas, which is a good thing!

I worked my most efficiently in my spare time and lessons at University as I was able to talk to my classmates in order to ask for their opinions on my initial ideas and progress. I feel as though being able to talk to others when designing your product is very beneficial as they can give you ideas and constructive criticism which will in the long run improve your final product. To ensure I will work well at all times must ensure I am listening to music and I am in the right frame of mind, I must not have any distractions nearby.

I feel as though I need to develop my initial drawing designs as after looking back at my sketches I didn’t fully annotate/ sketch in my thoughts and so I must ensure that I write down my initial ideas in full detail in order to make it much easier for myself when coming to the final design process on the computer. This skill will need to be improved quickly, and so in order to help this I will sketch as much as possible and always remind myself to annotate and sketch in-depth. Over time I will progress.

In conclusion I believe I tackled this project well and I am pleased with my final outcome. The reason for this is because I successfully followed the instructions from the client/ brief and I have managed to intelligently visually communicate with my audience. Below is an image of my final product.type-poster-final

Type Tour Poster Research

I started off originally by researching a little bit about Bexhill as I had never heard of the little seaside town before. Bexhill is known for its archaeological sites and victorian/ Edwardian buildings, aside to the architecture it is also popular for its art galleries – De La Warr Pavilion which is where we visited in order to get photographs of different forms of type.

On my trip to Bexhill was my first interaction with a typographic design promoting Bexhill which was a card that was being sold in the shop at De La Warr Pavilion (shown in the image below). The card is a high angle image taken above the De la Warr Pavilion and of the seaside at Bexhill which shows a broad image of the seaside town. The image is large in the frame and appears to be painted which adds to the ‘historic’ aspect of the town. The text on the image is large, bold and clear which make it stand out and is easy to read for the audience.
IMG_8402.JPGAfter researching online looking at different typographic posters from other seaside towns around the United Kingdom I found a similar themed poster from a small town called ‘Seaford’. The image below is of the poster.seaford

I really like the aesthetic of these designs as they appear to be drawn/ painted and it really adds to the historic element of these seaside towns. I would love to produce something like this however I believe that I need to design something more modern/ up to date in order to reach out to my audience as they are most likely to be modern, contemporary artists/ designers. I will use similar features such as the clear, large font in order to keep the simplicity of the poster and to stand out, however I will stick to a modern photograph of something icon/ unique that I find in Bexhill.

Type Tour Poster Process

My initial idea for the poster was revolved around the logo of the De La Warr Pavilion logo which I photographed outside the contemporary art gallery and I wanted to implement that into my final design. After reviewing the photographs I took I decided to use my main image as the spiral staircase as it looked aesthetically pleasing and eye catching for my audience. I started with the plain regular image and manipulating the logo into the spiral at the bottom as shown in the image below.

screen-shot-2016-10-16-at-21-52-02screen-shot-2016-10-16-at-21-41-46I started by using the logo’s original image and using the brush tool to erase the unwanted excess around the logo. I then proceeded to add a colour correction, using a Hue/ Saturation and Curves in order to brighten the logo and make it appear realistic – which in my opinion it does.

Then I implemented my text onto the silver disc’s in the centre of the spiral staircase, I completed this by using a similar font to those in Peter Blake’s art exhibition and used the warp and rotation tool to make them appear as though there were holes in the disc’s that wrote the word ‘Type’ – as seen from the image below.screen-shot-2016-10-16-at-21-43-13I then had to adjust the colour of the text and texturise it to make the illusion that it was see-through. I also added a colour correction over the top, reducing the saturation, which made the text fit the colour of the disc’s better. Finally I added a gradient over the top and bottom quarter of the poster in order to implement my main text that is needed to stand out to the audience.

screen-shot-2016-10-16-at-21-43-29screen-shot-2016-10-16-at-21-43-37As you can see from the two images above I added in a large bold title in order to grab the audiences attention. I used a serif font as it is clean, easy to read and fits the typography I am trying to promote. I enlarged the size of the website link as the web address is extremely important because the audience will need to visit that website in order to have more information about typography in Bexhill.

Audience for ‘Type Tours’ Poster

My initial audience when I first read through the brief was the younger generation (10-20 year olds) as I would be able to easily understand their views , reactions and perspective to the poster design. However after some careful consideration I came to the conclusion that I shouldn’t aim my typographic poster to an audience just based on age I should ensure it is diverse, and so my target audience is those that are visiting/ live local to Bexhill and are interested in Typography within the area.

I decided to manipulate typography with use of photographs from letters at Peter Blake’s art exhibition in Bexhill onto a spiral staircase which was located inside De La Warr Pavilion. As well as manipulate the letters I also took a photograph of the logo outside of the De La Warr Pavilion and manipulated the logo into the poster at the bottom of the staircase as another form of typography.

I feel as though I have successfully aimed by product to the correct target audience as it shows different forms of type in Bexhill and promotes a well known contemporary art gallery containing amazing typography.

Prevent Brief

Day 1

We were given a “surprise” brief which asked us to work with our classmates in order to create an interesting design to promote prevention around the college group. The campaign is made by the government and revolves around anti-terrorism but also about radicalisation. The idea of the brief was a competition to design an interesting poster/ concept in order to promote the prevent campaign in different ways compared to the current boring advertisements.

We started the monday morning with a divergent thinking exercise from using PMI (Plus, Minus, Interesting). We analysed a current prevention poster for terrorism and we wrote what we personally liked, disliked and found interesting about the poster. victvs-preventing-terrorism-thumI personally didn’t feel this poster was well designed as it was too basic and empty and the imagery used was very vague and difficult to work out what message was trying to be conveyed. However I feel the use of a tablet (drug) is a clever idea in order to ‘heal’ or ‘prevent’ terrorism. The vibrant green background was an extremely poor colour choice as it doesn’t fit the message that is trying to be portrayed, the designer may have thought that it would make it stand out, but I feel as though this stands out for the wrong reason.

After the divergent thinking exercise we had an hour to make a list of 100 ideas to produce our poster.

After all contributing to the groups 100 ideas we then had to use a technique called convergent thinking in order to reduce the number of ideas and choose the best and most realistic ideas.

After making our main plans for the poster, we then went online to take part in E-Learning prevent in order to cement our knowledge of radicalisation and terrorism. We visited a website called: http://www.elearning.prevent.homeoffice.gov.uk and this was an online learning website whereby we watched a series of videos in order to understand radicalisation and how we can spot it as early as possible. After using this website to research more into radicalisation this gave us a strong knowledge of the topic which allowed us to make a strong poster idea.

Day 2

On tuesday we went straight into a group discussion deciding on the best ideas and how to implement them into our design. We were testing with different shapes originally making sketches to see if we all liked each others concepts. The images below show some of the group discussions over the 2 days and some sketches/ thoughts that we drew out.

We decided to split the group into two in order to work on two seperate projects, one group was working on designing the prevent poster and logo whilst the other was working on coding and producing the application and website. I was working mainly with the production of the website and application however I was involved with the some aspects of the prevent poster. I suggested the idea of using emoji’s in order to portray emotion, as when we watched the videos on the E-Learning website it suggested that emotion is the primary source to notice whether someone is being radicalised. Here are some images of the production process.

In conclusion I found the ‘surprise’ project eye opening as the deadline was so short so we had to work quickly and efficiently as a group. It definitely helped me to understand what radicalisation is and that although the chance of it happening is very slim, it does happen unfortunately and so we must always be aware of it, however we shouldn’t let it bother us as it could potentially make a poor judgement of someone before you know them. Below are our final finished products.


Typography in Tonbridge High Street

On Friday 23rd September as a class we took a walk through Tonbridge High Street from West Kent College to St Peter & St Paul’s Church in order to photograph as many interesting uses of typography in streets. There were a variety of different type styles used, such as Serif, Sans Serif, Graffiti etc.

The objective of this walk was to prepare us for our trip to Bexhill on the following Friday whereby we will be taking photos of typography in the coastal town in order to tackle our first brief – ‘Type Tour Poster’. Typography is all around us and we are becoming more and more desensitised to it, therefore the idea of this exercise was to make us all aware of the type that is present in our day to day lives.

Below are some of the photographs that I took on our walk through the high street of some different styles of typography I found – you can click on the images to enlarge them.