I started off by creating two large red rectangles on the top third and bottom third of my canvas in order to create the Penguin book style, I chose the colour red to fit with the title of the book of ‘Love’. I then went onto fit the typography for the title of the book and the authors in the centre rectangle with some small red lines in order to split the type up, simple yet effective. I then proceeded to use a logo used in the Penguin books before when ‘marriage’ or ‘love’ is the topic, therefore felt it was fitting to include it into this book. And finally I recreated the masthead ‘Penguin Books’ in order to fit the Penguin books conventions. The screenshots are below to show my process.
I then went on to produce the spine, I started with using the main text I wanted to use (the book title), and from this I felt the need to include lines to split the text up as it was difficult to read. From this it allowed me to create a cross effect with the authors names and the generic convention of the Penguin logo on the bottom of the spine. Screenshots of my process are below.
Finally I went on to produce my book cover, I made a large box to fit the whole page of cream with a thin red border around the inside of the cream rectangle. From this I used the type given to me by the client to insert the blurb and reviews made my well known companies such as ‘The Guardian’. I made the reviews italic to make them appear as though they are quoted – which they had been. For the final finishing touches I added the penguins at the bottom of the page along with the barcode to follows the conventions. Screenshots of the process are below.
Here is my final product.
I firstly decided to undertake a test print in order to see how my final printed copy would look like and for scaling. After printing it onto A4 paper I realised the scale was too small to fit around my book and the colouring was slightly off. Here are some photographs of my first test print.
As you can see the colour of the red isn’t as dark as I wanted therefore I decided to play around with the colour settings on the EPSON printer with higher quality A3 paper and the print was much better – as shown below.
After trimming this down I realised it was extremely too large for my book cover, and therefore I needed to change the scaling of the print – I had put ‘scale to fit’ in the printer settings which was incorrect, and instead should’ve selected ‘scale to size 100%’. This prints out my product as the measurements from my original document. Below are some images of my final product wrapped around my book.
Throughout this project brief I have tried to be as sustainable as possible by reducing my amount of wastage and time by making sure I use the fastest and most effective method to produce a high quality piece of work. The main factor was to remove the amount of ‘wasted’ prints I had to do to ensure that my final product looked as I wanted it to. To keep my budget as low as possible, my first print was on regular A3 paper, the reason being it is much cheaper than Lustre A3. After my first print of this I was happy with the outcome and I felt that using Crop & Bleed Markings helped me a lot to see the scale/ outline of my project. Once I was happy with my test print I then went on to print on Glossy A3 paper from the EPSON printer, and this removed all chances of potential upset as I already new which settings to use.
I considered the ethical implications for my project, however the only main ethical implication that could be present would be the cultural beliefs, therefore in order to remove this implication I decided to stick with a simplistic design of Penguin Books, therefore there is no chance my book cover design could cause potential upset.
My personal target in the future would be to always ensure that I am consciously thinking about how the audience could interpret my work, and to remove all potential upsets in my designs if need-be.
Personally I feel as though I have successfully completed the brief by following the steps given to us at the beginning of the task. I completed this brief all under ‘exam conditions’ without the help of my tutor. I didn’t find this too challenging however the deadline we had to complete the brief was extremely tight. The brief said not to use found images which I have stuck to with the exception of the Penguin logo’s, the reason for this is because the Penguin Books is a brand and so the logo should be kept the same throughout. I recreated some iconic designs from the Penguin Books, such as the masthead.
The visual communications in my project are simplistic yet effective, I have used the primary colour of red for my book cover as the book is about ‘love’ and the colour red represents love & lust. Aside to this I kept with the simplistic style of penguin books which doesn’t give off a strong message to the audience, however the target audience will be attracted to the book as Penguin is a well known book company.
In order to improve my work I would include some illustrations/ variety to my book cover, the reason for this is because my book cover is very simplistic and so doesn’t have a strong visual message that is trying to be portrayed.
Reflections of Own Working Practises
My time keeping of this project was good, this is purely due to the fact that we didn’t have much time to complete the task therefore I was working every hour of the day at college to put together my design. However I feel as though I have been slightly lacking on the blog posts because of the short time frame, the reason for this is because I wanted to ensure I had a final product before the deadline which made me stop thinking about the blogging. This also made my research less detailed.
My research could’ve been much more detailed if I had more time for the brief, I would’ve researched into different Penguin Book genres, experimented with different book design sketches that I made on paper and in Illustrator. However due to the short time frame I wasn’t able to do this therefore I stuck with my initial idea.
Overall I did enjoy the designing aspect of the project as it was fast, which made me test myself to see if I could work with short time conditions, which I can. However I feel if we had slightly longer to complete the blogs then my blogging would’ve been much more up to date and detailed.
As I mentioned in my Book Cover Styles blog post about the adaptation of the Penguin book logo, I researched into the Penguin logo’s and I found that there are many different vectors/ variations of the ‘Penguin’. Here is an image of some variations:
These models of the Penguin are more modern, however I feel they look better than the older logo of the Penguin, the reason for this is because they’re more realistic. The older Penguin logo’s are also more limited. Therefore by using a modern variation of the Penguin logo will make my design appear like a ‘refurbished’/ ‘rebranded’ version of the original book copies – in my opinion this will be very reminiscent.
I was given the book cover brief today and so immediately I went to research different Penguin books in order to see trends and conventions that are used throughout the book company. I instantly noticed the logo of ‘Penguin’ is always situated on the bottom of the spine and the bottom of the front cover, however sometimes the front cover penguin logo is adapted slightly to fit with the book. For example for a book to do with love there would be two penguins that are getting married instead of a single penguin in a circle.
The original Penguin books had a main colour scheme of Orange & Cream (white), which I really like due to its simplicity and originality, however as the years have progressed there are many more diverse book covers now. Below are a few images of book covers I have researched into.
As you can see the original Penguin book cover is the very right image, and I researched into this ‘genre’ of Penguin book and I found a very interesting book cover which would fit with my book cover brief.
As you can see above instead of using the generic Penguin logo they have adapted the logo to fit with the book title ‘We decided on forever’ which is to do with marriage and love. I feel as though this would work well with my final book cover.
Investigating Love: A Scientific and Cultural Exploration
By Jim and Kate Thursday
Published by Penguin books
“A feast of information about our strongest emotion. The Thursdays tackle this sensitive subject with both serious objectivity and some amusing asides.” New Scientist
“I will never look at my wife in the same way again.” The Guardian
This book clearly explains the biochemical and biophysical process by which the idea of love can influence the human body and can direct our positive and negative emotions. The text gives a clear cut analysis of the role of perception, beliefs, and emotions in determining our cultural perspectives on love. It also exposes the physical role of the heart in becoming the “seat of emotions” and explores how the human heart can generate strong electromagnetic fields that can influence the functioning of each and every cell of human body.
The Thursday’s book also takes a walk through history to investigate how the heart has become a cultural symbol for love and discovers other powerful and long-lasting symbols of love, as well as some more ephemeral and short-lived ones. Finally, love is explored through the lens of business transactions, from the ancient marriage dowry, to the shopping mall driven celebration of St Valentine’s Day.