We undertook test prints throughout this project in order to reduce the amount of wasted paper for the final thing. This was to correct any mistakes we noticed earlier on. It is also more cost effective as final print lustre paper comes to around £1.80 per sheet! Here are some photos of our test prints.
As you can see from our test prints we were not sure wether to include the brick wall at the top, we test printed the two side by side to see which looked better. From this we decided with the wall it makes it look more underground and like a tunnel. As well as this we also noticed that ‘40,000’ doesn’t read well so we needed to change this figure before the final print.
Once planning my idea for the quote by sketching out a few ideas I went into Adobe Illustrator in order to make the digital creation. I initially started off by making a path with the pen tool and text wrapping it to the curved line I made. Below is an image of the outcome showing the curve in the text.
I then did the same effect again for the lower message and placed in the rest of the quote again as shown below.
As you can see the main layout of the quote had been implemented however there were a couple of changes that needed to be made in my opinion to fit the quote. Firstly the colour of the typography, I wanted to use the colours of the French flag so the audience can make a relation between the quote and the language. After changing the colour of the typography I also added in some cultural images of France as the quote says ‘Everyone has different tastes’ which allows the images of a baguette and a frog as everyone has their own preferences.
The final product looks as shown below.
Different kinds of experience:
- Everyday – Eating, Sleeping, Smelling, Driving, Language, Emotion
- Recognised – News, Eating out, Roadkill, Meeting someone new, Death
- Group memory – Terrorist attacks, the sesh, eating out, holiday, social gaming (competitive – online)
We undertook a practical exercise whereby I had a partner and we helped each other to balance on 1 leg by holding each others hands, we switched legs after a short period.
Cognition – (Knowing, Mental understanding)
Sensory Perception – (Physical, bodily feeling, touching, balance, senses)
Emotion (“Affective domain”, gut feeling or reaction, positive or negative)
When dealing with dirty water as designers we need to thinking about emotion as we need to think about what peoples perception would be of the design.
Something that has astonished me :- An experience that astonished me was when I was on holiday in France at 8 years old. We were in a restaurant and my brother’s and my food were delayed to the table so my dad was asking the waiter in French were our food was. From this I saw my dad was a very confident French speaker and because in the UK there are limited people who speak a foreign language it inspired me to want to learn the language because it was so unique and inspirational.
What qualities does a thing have to astonish? :- Something that is unique/ impressive and influences you to want to be able to do the same thing.
How did it make me feel? :- When I first heard my dad speak French it made me feel proud of him and made me want to be able to do the same. He was an inspiration to me and was heavily influential which helped me to keep learning – motivation.
Today we were all asked to stand up and close our eyes whilst our tutor spoke about us standing the our own kitchens at home and to imagine ourselves picking up a lemon from a ceramic bowl on the kitchen side. We were then to feel the texture, colour and smell the lemon, from this we were to grab a knife and cut the lemon open by imagining the feel of cutting a lemon, and to finally smell the lemon once it had been cut open. We were then told to open our eyes and to sit down.
Vanishing point is an extremely useful tool in Photoshop as it allows the user to be change the perspective of the selected items making them have a 3D/ realistic effect. I was playing around with the tool and managed to put text of the floor of a road saying ‘stop driving so fast’ (as shown below).
As you can see from the image above I was able to select different points on the image in order to tell the software the perspective I wanted my text to be at, and it automatically fitted the text onto the road. I feel that this tool is extremely useful, particularly in my most recent brief as I could show a potential idea of my design on a wall in the fruit factory. This will make it easier for my client to visualise my designs.
Semiotics is the study of signs, how acts of communication can contain meaning. We undertook a quick divergent thinking exercise to think of as many connotations of an apple as possible. The thoughts that came into my head were:
Ferdinand de Saussure is a theorist of semiotics, however he studied linguistics, therefore the majority of what he proposed was language, rather than visual communication.
The 2nd exercise was to list as many signifiers that we as designers will use in order to allow the audience to signify. Below is a small list of signifiers:
- Camera angles
- Body Language
DENOTATION – The simplest level of what is seen (Heard, smelt & so on)
CONNOTATION – What it means to you, what it makes you think of..
POLYSEMIC IMAGES – An image with many meanings. It can be interpreted in multiple ways, all interpretations are completely different
Below are 10 tips for socially conscious designers:
- Creation & Conflict – Before working with clients you should ensure that what you are designing is socially acceptable and couldn’t cause conflicts between people because of their beliefs, religions, cultures etc. This could have a negative impact on your ‘image’.
- Target Audience – Think about the messages you are trying to portray through your design to the target audience as it can have an extremely large influence towards to audience and so ensure the message is clear and precise.
- Engagement with client – Ensure that you are 100% sure of what the client is wanting as this could cause potential upset in the future if you design something that isn’t what the client wanted – again could have a negative implication on your ‘image’.
- Make sure you fit the needs – Don’t just say to the client that you can do the design as each designer has their own style and skills. Be 100% certain that you are able to meet the clients needs as if you are not as ‘confident’ in the area the client is requesting there is a potential for a poor finished product.
- Question the Power & Effect – Once you have created your design before you send it off to print/ finalise it, question the messages that could be conveyed by visual communication and if it could potentially be mis-read in any way. You can do this by asking peers/ members of the target audience to see what they understand from the design.
- Measuring the impact – As a designer you need to measure the impact the final design will have on the audience and yourself. For example the design could increase the awareness, to make people take action (environmentally friendly), behavioural change, more revenue etc.
- Be Socially Conscious – As a socially conscious designer you should ensure that you are socially conscious in your everyday life as this will help you to expose yourself and create a larger understanding of this topic area.
- Authentic Communication – Be authentic with your clients and target audience. Being able to empathise with the client/ target audience has been proven that it creates more success of a project
- Be Unique – Stand out in a way that the audience looks at your work and can instantly recognise that it i your product. Be unique in a style/ theme (design wise) not in the way that you are immoral/ discriminative.
- Budget – Only spend the money where it is necessary, this is because as designers we need to undertake many different procedures that cost money and we need to cut down as much as possible in order to keep the project as cheap and effective as possible.
What is Research?
Research is the study into materials/ topics in order to gain a larger understanding of the subject area. Research in conclusion will generically help to improve the overall product as the designer will fully understand the objectives.
There are two types of data you can research, Quantitative data and Qualitative data. Quantitative data is based on numbers or quantities from statistics, surveys, charts, graphs etc. Sometimes quantitative data isn’t always reliable as the figures can lie as they do not tell the whole story. Qualitative data is based on appreciation and value, it is generically written, printed, spoken or filmed and is a result of practical experiments. They are results of experiments on full groups and so makes the data more relatable and reliable.
Aside to the data we can research, there are different sources, Primary Sources and Secondary Sources. Primary Sources are first hand accounts – your own findings and original artefacts, such as museums whereas Secondary Sources of data are when facts appear in print, film, audio or other forms – it is data that has previously been found and you have found the information elsewhere. Examples of research we do on a day to basis would included checking the weather outside, checking the time, reading reviews, traffic, directions etc.
Objective – Supposedly “true”, an opinion which everyone SHOULD agree to
Subjective – You & your feelings/ opinions
Serendipity – Accidental discovery by knowing where to spot an opportunity (Penicillin)
So why do research?
- To find things out
- To know how to do something
- To confirm an idea
- To justify your work
- To be professional
- To become an expert
After researching you must ensure that you reference your research with links or it will be taken as plagiarism.
Divergent Thinking is a the process of thinking in order to brainstorm loads of ideas no matter how “silly” they may appear.
Convergent Thinking is the process of arranging the most effective/ realistic ideas in order to finalise your main idea. E.g. What might work, logistics, price etc.
In our lesson today we had to brainstorm using divergent thinking uses of different objects, such as a paperclip, a wooden coffee stirrer in the short time of 90 seconds which was allocated to us. The first task proved more difficult than those after as my brain wasn’t able to think as fast, however after a couple of attempts I started thinking more creatively with more ideas – the more ideas the better. We then changed the independent variable (the time allocation) to 5 minutes for the uses of a brick and we found that not as many ideas were flowing compared to the other activities whereby we had only 90 seconds. The reason for this is because we think better when under time pressure as our brains are constantly working, whereas the longer time we have the more relaxed we become.
After using divergent thinking we then used convergent thinking in order to select the best possible idea by evaluating certain thoughts by considering different factors, such as cost, is it ‘make-able’?, health + safety etc.