Science & Magic: Sketches

As I was saying in my previous blog post for research about the ‘COEXIST’ tattoo, which heavily influenced my I went ahead to sketch this design out to see what I personally thought of it. I think it is extremely clever and unique however due to it already being previously used I couldn’t use that as my main design due to copyright reasons it would have to be a variation of it. After researching into different religious and scientific symbols I couldn’t find any symbols that could be used as lettering and so decided agains this main idea.

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I then saw the Atheist logo which was very neat in my opinion as so I made a few sketches of this seeing if I could get the look/ effect I wanted. I made this design but I asked my peers and said to them what is this, and none of them knew what it was alone, therefore I added the words ‘theist’ after it so it read ‘Atheist’ and after this they had a strong understanding of the illustration. I thought this could be a potential for my magazine, maybe not my large portfolio piece but for my smaller image on the page with the typography.

When coming to think of my main portfolio piece (the large image for this brief) I wanted to represent that there are two pathways, and its a free choice between science and religion. I thought there is no better way to symbolise a choice in pathways than signage. Every time I am at a country park it tells me which pathway leads to what and so I thought it would be a good way to illustrate the choice between religion and science. However just a sign would be a plan boring illustration, therefore I added in scientific and religious elements to the illustration, such as space, the sun, the ISS (International Space Station), the yin and yang symbol. I’ve added some photos below of sketches I made when creating this design idea.

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All of these sketches were thumbnail sizes, however it enabled me to have a strong understanding of what I wanted to go with and so I took this to Adobe Illustrator and put something together! I made one large sketch which had details, comments, colours, and more readable compared to the quick thumbnail sketches.

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Science & Magic: Research

Researching into Science and Religion I found very interesting because they are both such different topics and have such different views and opinions. Some articles online are saying that science is trying to prove religion wrong, others are saying that science is just a way to cause conflict between beliefs. However from my conclusion after researching I feel as though those that have practised a faith for long enough it is almost impossible to change their views or opinions on life as they are cemented in their brains that their way is right. As this is what I concluded with, I thought it would be a good idea to illustrate that there are two different pathways you can take in life, religion or science, this is because there is almost no chance for someone to agree with both science and religion.

Firstly as I said earlier I went on to a few different websites where people had spoken about their thoughts on science vs religion, whereby scientists had been interviewed and vice versa with someone practising a religion. I found these extremely eye-opening to see peoples different perceptions of each other, the reason being is because I am fairly neutral between the two and am always looking to see both sides of an argument.

I then went onto look into illustrations of science/ religion and thought the best way of doing this would be through tattoos, I have no idea why I thought of this however I found it extremely useful to brainstorm some ideas as tattoo’s are a way of being unique and a way of expressing your opinions which is what I am trying to subtly do in this brief. Here are some screenshots I took whilst I was researching on google images of some illustrations that I thought were interesting and meaningful.

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I really liked the idea of ‘COEXIST’ with all the different religious/ scientific symbols as the word coexist means “to exist at the same time or in the same place” which is extremely fitting with science and religion as they both exist in the same place (the world) and both can cause upset. From looking at these images I then went onto sketch these out, making some variations and seeing what I could divergently think about. I will show you my sketches and process in another blog post.

In order to write my article in the magazine I used 3 different websites to get together all of my information and sources to ensure all my facts were correct, this is because being a socially conscious designer I didn’t want to be designing something that was false or incorrect. The 3 websites I used were:

These websites heavily influenced the writing of the article in my magazine for the New Scientist.

After researching about religion and science I needed to research into the ‘New Scientist’ magazine and ‘Nautilus Magazine’. The reason for this is because these are the two magazines that we are using as an influence for in our final design and also for measurements. I got my hands on a New Scientist copy of the magazines and was able to measure it using a 30cm ruler. As you can see below the measurements of the New Scientist magazine were 20.5cm x 26.5cm, these are the measurements I will use for my Adobe Illustrator file.

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Not just researching into the magazine for the measurements I also needed to know about the magazines themselves, how often they are released, where they are based, what their generic style is throughout the magazine. The reason for this is because it will influence my editorial design heavily.

Firstly I used google images to find a variety of magazine articles that have been written by New Scientist magazine, the reason for this was to get an idea of the layout. What I realised is that both of these double page spreads have 1 primary image and then a section of text which has been sectioned off in a ‘text box’. In the brief it states that we need to have one primary image on one page as a portfolio piece and so this is definitely the route I will take when designing this double page spread.

The New Scientist magazine is a UK, London based international science magazine which is produced weekly ever since 1956 which was when it was founded. They produce both paper copy magazines and also online versions so people can subscribe to receive the magazines or read the articles online at their website.

The Nautilus Magazine however is based in USA, New York and is an online and print based magazine company however it is mainly online based releasing a chapter each week. But the printed copies are only released once every 2 months which I feel is a good thing in order to cut down on the amount of paper and cost of printing.

Although these are front covers for the Nautilus magazines I feel as though it gives me a strong understanding of what the magazine articles are like. There are very meaningful and a lot of through has gone in behind them. As you can see from the magazine cover on the right there is what looks like a bomber plane and the article is about war, however it uses chess pieces in order to represent bombs. I feel as though this is extremely clever as chess is known as a peaceful game so the contrast between war and peace is very nice. Potentially meaning that this article is about making peace instead of war? This artwork is very intelligent and I love this style.

 

 

 

 

 

Science & Magic: Brief

The Science & Magic brief was a very long written brief which included a lot of pathways that could be taken to create the final product. Lots of choices which would lead to different outcomes further down the line for future projects. Firstly I had to choose if I wanted to do the photography option or the illustration option, although I know that my photography is much stronger than my illustration I felt as though due to my previous project of rebranding celebrities I extremely enjoyed illustration I wanted to continue down this pathway. Not just because I enjoyed illustration but because I wanted to better myself as the more experience to an area the more you will improve – practise makes perfect.

The second choice we then had to choose was which topic we would make the magazine on, there were 6 article headings: Of Illusion & Delusion, Magic Girl Power, Spooky action at a distance, Cyclops Uncovered, Alchemy for the fuel age, Ghostbusters. All of these had smaller sub-heading beneath them and after reading them all I felt as though the best 2 options would be Magic Girl Power or Of Illusion & Delusion. After some careful consideration I finally opted for the Of Illusion & Delusion as I feel because I am not personally scientific or religious I will have a more neutral view/ outlook on the perspectives which shows that I am a socially conscious designer.

I have added the brief below.

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Charity Rebranding Evaluation

Visual Communication

I feel as though my final product meets the needs of the brief as I have successfully rebranded my charity ‘Noah & The Shed’ with a brand new logo, business card, letterhead along with two promotional items. I have used 100% my own design work and as this has project has been illustration based there is no opportunity for copyright imagery/ design.

I have undertaken secondary research throughout this project in order to have a strong understanding of my charity, Noah & The Shed. I needed to research so that I could see what the charity do, what their objectives are as I need to convert what they do into an image, and have meaning/ a message through this. I want to ensure that the charity are portrayed in a positive way and so research is key. I used both primary and secondary research in this project, my primary research was by talking to my clients about the charity, what they do, this really gave me an insight as to what they do and what they wanted from me. They told me where they are located, where they are primarily based etc. The secondary research I undertook was through using the internet to see their current logo designs, social media pages and website, this gave me ideas with colour schemes, layouts and also what style they currently like.

The visual communication within my products is fairly strong I would say as I needed to brand Noah & The Shed through the use of an image (a logo) so to make the audience understand that the design is related to Noah & The Shed I ensured the lettering used was readable and understandable. The main logo I designed is mainly typography based however there is a small illustration of a shed which is implemented into the text as the letter ‘A’ the reason for this was because it reads well and also fits with the meaning of the charity. Noah & The Shed build sheds for events all year round and also manage multiple events. I originally used just black and white for the logo as the tip I used from my research in Banksy’s rebranding was that if a logo works in black and white, then it will work in colour. However it worked so well in black and white I thought it would be best to keep it primarily in that colour but add a small amount of colour. From my research I saw that the company regularly used the colour green on their website. Green is a positive colour and charities are positive therefore I implemented a small amount of green in the logo design which I think works very well, especially after asking for peer feedback. The visual communication throughout my products is strong and the synergy between them is also very strong increasing the audiences awareness of Noah & The Shed as they will recognise the logo with the other products.

I do not believe that my products fail to meet the needs of the brief at all as I have successfully followed each step from the brief and completed every aspect that has been expect of me.

I feel as though the main strengths of my products would be the logo as it is featured in every product, including the promotional products. The reason why it is the main strength of my products is because it is the most important part of the rebranding, without the logo there would be no rebranding possible – everything revolves around the logo. The logo was by far the most complexed and time consuming part of this brief however I feel that it was worth the dedication and commitment as the design came out very well in my opinion and that of my peers. I don’t feel as though there are many weaknesses with this brief as I undertook lots of research, asked for peer feedback and also asked my charity for feedback regularly throughout this project and this has reduced/ minimised any, if not all weaknesses that were present.

Reflection of own working practises

When we were originally given this brief the deadline was extremely short for what was needed to be done, especially because some of us (including myself) wasn’t given a charity for a while which was extremely annoying as I couldn’t get started as soon as everyone else. Adding on to this my charity were extremely busy at the time of me being paired with them so I didn’t really have a full start of this project until I met my client properly on the 17th November which was very frustrating. Thankfully my tutor realised that some of us were struggling getting in contact with out charities and so extended the deadline of this project as otherwise I would never have had the chance to finish this brief within the original deadline. My time keeping throughout the project was very good as I managed to get knuckled down and finish the rebranding fast as I have 2 other projects currently going on at the same time, therefore I needed to finish off the project in timely fashion. Otherwise I would be extremely rushed for the other projects.

My understanding of the brief was crystal clear, I read the brief in-depth and had a strong understanding of what was expected of me. I had to rebrand my charity (Noah & The Shed) of which I was paired up with and I had to redesign them a logo, business card, letterhead and promotional items.

My research into Noah & The Shed was very good and in-depth, the reason for this was because I needed a crystal clear understanding of who Noah & The Shed are, what they does, how their branding looks now and how they appears in the public eye. The reason to know how they are seen in the public eye is because I do not want to be designing for someone/ something if it could cause conflict with certain people as it could ruin my reputation as a designer. The reasoning behind understanding what Noah & The Shed do is because it reduces the likeliness of me portraying them incorrectly in the branding. I used my research from HND1 about logo design as well as from watching a few YouTube videos about logo design and branding in general to get a stronger understanding about it which I felt helped me a lot.

I thoroughly enjoyed this project as I want to work in logo design/ branding/ advertisement side of graphics design so this for me was perfect. It has confirmed that this is the sub-genre of graphics design that I want to be doing once I have finished this course and go out into the real world. I believe that this has made me a better designer as well because I was able to progress in this different area of design.

Recently I have been working very well in my room at home which is peculiar as I am generally distracted with my computer or TV in my room. However I have redecorated my room and moved furniture around and so as the room has a different layout and colour theme to it my mind thinks it is in a different environment and I have been working and focusing much better. The environment is very important for studying and that has been proven by psychologists and scientists.

‘Good Design’ Evaluation

Throughout this project I have been as sustainable as possible, the reason why is because I haven’t needed to print any of my designs as the charity haven’t wanted to use my rebranding. If I am to print out my designs for my portfolio then I will ensure to print on standard paper first in order to find any potential printing errors and then afterwards print onto expensive printing photo paper.

I considered the ethical implications for this project and the main ethical implication was wether the charity I am redesigning for could cause conflict with certain people and if I was happy to design for them. I wouldn’t want my name labelled to a piece of design that many people would consider ethically wrong as it would negatively effect my name as a designer. In order to remove this potential I ensured to research in-depth about Noah & The Shed and made sure that I am happy to design for them as the rebranding won’t effect people in a negative way. The reason I thought about this was because I am a socially conscious designer and am always thinking about my future and how to progress and not just thinking about the design job (money) at the time.

For me I personally feel as though I have been more socially conscious in this project compared to previous projects as I have always been consciously thinking about ethical implications, how to prevent waste etc. I still believe that these projects are helping me more and more to become a socially conscious designer as each project I am improving.

My personal target in the future would be to always ensure that I am consciously thinking about how the audience could interpret my work, and to remove all potential upsets in my designs if need-be.

 

Eugène Grasset

Eugène Grasset was a Franco-Swiss decorative artist who worked in Paris, France with a variety of creative design fields during the “Belle Époque” (Beautiful Era). He is thought to be one of the leaders or first in Art Nouveau design.

Eugène Grasset’s style of art was very unique at the time (1845-1917) as he was the “father” of Art Nouveau. He started off by making product advertisements, for the likes of jewellery which led on to posters, which led to art prints, which led to fame and fortune. However not just wall and posters but Eugène Grasset also made art in stained glass that is used in religious places. Grasset designed a stained glass for St. Etienne, Briare, France in 1895 (shown below).

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In the late 19th century to early 20th century stained glass became extremely popular for popular churches and upper class homes which was great for Grasset as he made some great artwork off of this.

However Grasset didn’t just work on stained glass he also made artwork for magazines, and primarily for product advertisement which was known as “commercial artwork” (we know it now as graphics design). All of the artwork was painted/ drawn by hand as there wasn’t the technologies we have nowadays.

Grasset also made artwork as an activist to express the topic of drug use and also alcohol abuse in the early 20th century. Artists and others would regularly drink a little bit of absinthe and take hard drugs, so as a way of increasing awareness he made some art of a women injecting some type of hard drug into her left thigh. It was very graphic at the time and was very conflicting as people didn’t want to talk about those things that went on. However this is what I found very interesting about him as he did things that were out of the ordinary to stand out from the others, and this is what made him so successful. Success can be measured in different ways, from wealth, from helping of others, reaching goals etc. I have added the photograph of the drug addict below.

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I have also added a slideshow of some more of Eugène Grasset’s artwork to show some of his advertisement posters.

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Meeting with the Client

On Friday 17th November 2017 I met with my client, Nathan from Noah & The Shed at Bluewater to discuss what he wanted for his charity and when he wanted the designs finished by. He is extremely busy at this time of year as it is the xmas season and he has tight deadlines (25th November). After talking to my client we have a few things that he would like done as soon as possible, things including gift wrap, posters for advertisement, price listings, banners etc. He is extremely open to diverse ideas and wants me to be as creative and unique as possible as he wants everything to stand out and be memorable – which is great! The deadline for this is the 25th November, however he has said that he understands it is a tight deadline and so doesn’t mind if it is finished a few days later. I am extremely excited to make a start on this project brief as I feel it will enabled me to really show off my design work and to gain a great understanding of how life as a designer is really like!