I used peer feedback throughout this project in order to get an outside perspective of my rebranding of Banksy. The reason I feel as though this is useful is because it tells me how the audience could mis-interpret/ understand the meaning of my designs through visual communication. For example someone could look at my design and a part of my design could trigger off a thought in their head through semiotics which makes the understand/ interpret the design in a different way it was supposed to. This was happened when asking for peer feedback as a lot of peers when originally viewing my design said that the artist of Banksy looks like he is an assassin/ a bad guy. Is this the way I wanted to portray him as? I thought about this and felt that I needed to add more visual communication about graffiti and about being an artist and so I added some paint splooges in the background to aid this. I wanted to keep the ‘anonymity’ theme with Banksy as no-one knows who he is. Along with this some of his artwork is very controversial as he is a political activist and so him being portrayed as a ‘bad’ guy isn’t necessarily bad as it shows that Banksy understands some of his artwork can cause conflict however the artwork is meaningful.
Below is a screenshot of the designs before and after adding the paint slooges of which I feel makes a larger positive impact on the overall understanding/ visual message that is trying to be portrayed – Banksy is a graffiti artist, not an assassin.
If it wasn’t for my peer feedback I feel as though I wouldn’t have thought about this idea and so from using other peoples suggestions I feel as though it has enabled me to advance and improve my design as there is always an opportunity to improve a design.
I undertook test prints for this project as it was heavily print based and so I wanted to see if there were any visual errors along with spelling errors on the test prints to reduce the amount of waste/ cost of the overall printing process.
When undertaking the test prints I came across one issue which was that when printing from a PDF file (Preview on a Mac) the prints of the letterhead were of the wrong scale, this was due to the export from illustrator. I fixed this issue by ensuring that on my final print I were to print from the illustrator file which gave me a much wider range of settings in order to prevent re-scaling from happening.
Other than this error my test prints were very successful and there were beneficial to me as I was able to see how things looked on paper (in real life!) instead of just from on the computer screen. I printed off my test prints in black and white to reduce cost, the reason I chose black and white was because the colours in my final products were heavily grey and blacks, therefore black & white wasn’t an issue to see if the colour scheme was fitting.
Below are photographs I took of my test prints.
I made digital mockups of my final products in order to have an idea/ perspective of how my final products would appear. When creating the digital mockups it was extremely difficult to play around with the perspective of my files are the mockup I chose was at an angle – however once I had played around with the transformation the final products look good. Below is the mockup.
I am pleased with the digital mockup as it has given me a different view of my designs outside of the illustrator/ photoshop flat files. The whole reason I made the digital mockups were to show in my portfolio but also to reduce the paper waste to ensure everything is perfect before undergoing my final prints.
When researching into logo design I went straight to YouTube and watched a graphics designer called ‘Will Patterson’ who is known for his lettering and logo design work. He has hundreds of videos about design tips and I watched a few videos about how to make your logo designs better and how to present them to clients. The links are below:
I found this video extremely useful as it has opened my mind as how to talk to clients, how to present my work in a professional way and overall made me understand logo design much better.
This video was extremely beneficial to me as I feel as though I don’t critique my design work harshly enough and I need to have a look at my designs from a different perspective as there is always a potential to improve your designs.
This video was so helpful for me as it has allowed me to understand the basics to logo design which have helped me improve as a designer. Learning the basics is extremely important as otherwise I’ll never have a strong product – it’s like learning how to walk before you learn how to run. Learn the easy things first and advance forwards.
From researching into a successful rebranding strategy, I have conclude 7 main steps to achieve a well rebranded company/ person.
- Firstly understanding fully why the company/ person is wanting to be rebranded. What are they trying to achieve? Old? Time for a change? etc.
- Research into the company/ person in detail to have a strong understanding of what they do to make the rebranding as personal as possible
- Build the brand identity. Think about how the finished products (logo, website etc.) will all look.
- Build a strong visual message you want to portray to the audience
- Synergy and fluidity
- Keep supporting and promoting the brand at all times
- Keep an open mind as to what the client/ company would like and be diverse
Rebranding is a big risk to take for many companies and people as it can change the way people perceive their products and what they do. For some companies rebranding is a way of renovating the company as it could be “outdated” which is very beneficial to promote/ brand their business in a modern way. Some well known companies such as Shell, Holiday Inn, GAP are all well known companies that have undergone rebranding over time and have drastically changed their brand identity with different logos and web designs. This is always a big risk as they don’t want people to view them in a different way however their rebranding was performed successfully and has benefited the companies. Some other well known companies such as McDonalds, Coca-Cola, Spotify, Google and Facebook haven’t really been rebranded drastically, there have been small touch ups to the logo’s making them more modern however they have stuck true to their initial logo’s as they want people to have their brand identity (logo) drilled into their heads. This is an alternative strategy of which has always worked very well. Below are some before and after rebranding images of logos.
As you can see there are some subtle differences between the logos (colours etc.) for certain businesses however there have been some big changes for other businesses. Both rebranding techniques have worked well.
After research into compliment slip styles they’re all extremely similar and follow the same style with generically an image/ logo of the person with large typography saying ‘With compliments…’ and then a short passage underneath with contact details. I made sure I stuck with the generic format as I know that this is a safe option – the reason I didn’t want to experiment and change things up with compliment slips was because I have never personally seen one in real life and so had little understanding before researching into them. Below is the sketch that I made for the compliment slip and I will use this as the main bulk however things could change in the digital design process.
When creating my letterhead I initially thought of letters that I received from my primary school, I have no idea why but I felt as though that it is the strongest memory of how an aesthetic letter should appear. So when sketching I wanted a logo in the top left, the address and date in the top right and then a large bulk of text at the bottom with a signature of the person writing at the bottom. As you can see below the top 2 sketches were my first ideas which were the initial rough ideas, however it didn’t read well to my eye, so I made another 2 sketches of which the very bottom sketch was my final concept as the letterhead is filled in better and works well, along with the whitewashed logo of Banksy’s logo in the background as it makes the letter look as though it is watermarked and professional.
I decided to finally go with the final sketch at the bottom as it is the most aesthetic and the layout of the letter works much better overall.